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Accrue Software Named One of DM Review's Top 100 Data Warehousing Companies.


FREMONT, Calif.--(BUSINESS WIRE)--Dec. 1, 1999--

Accrue(R) Software, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ACRU ACRU American Civil Rights Union
ACRU Active Confirmed Registered User (eBay) 
), the leading provider of eBusiness solutions for the eTailer, retailer and eMarketer announced today that NeoVista Software was named as one of the top 100 data warehousing See data warehouse.

data warehousing - data warehouse
 companies by DM Review magazine. Accrue acquired NeoVista in November this year.

DM Review is rated one of the top business intelligence and data warehousing magazines in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The 1999 Data Warehousing 100 list was based on the results of a survey tallying product usage and vendor ratings. The survey was commissioned by DM Review and conducted over the Web by Market Prospects, an intelligence company serving the data management industry.

"We are honored to be recognized as one of the top 100 companies of this year's Data Warehousing 100," said Richard Kreysar, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Accrue. "This award is further recognition of the leading edge technology NeoVista has developed. This technology is the perfect complement to Accrue's family of eBusiness analysis solutions and will be incorporated with the Accrue family of solutions allowing organizations to really leverage the Web as their key interface to customers and prospects."

NeoVista Software specializes in helping corporations leverage their investment in business data by delivering solutions that automate the discovery of profitable relationships and trends in the data. In the retail market, NeoVista combines store-level POS (1) See point of sale and packet over SONET.

(2) "Parent over shoulder." See digispeak.

POS - point of sale
 data with demographic and competitive information to provide Business Intelligence (BI) in the form of consumer intelligence to retail merchandisers and planners. NeoVista applies its powerful BI capability to solve high-value problems encountered by financial institutions, including attrition, fraud, target marketing and customer acquisition. Today, companies such as Wal-Mart, Wells Fargo Wells Fargo

armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147]

See : Protectiveness


Wells Fargo

company that handled express service to western states; often robbed. [Am. Hist.
, SAFECO, Charming Shoppes Charming Shoppes (NASDAQ: CHRS) is a specialty and plus size clothing retail holding company based in Bensalem, PA. Its subsidiaries include Lane Bryant, Fashion Bug, and Catherines. Clothes are sold from over 2000 retail stores in the U.S.  and JCPenney use the NeoVista's solutions to dramatically improve competitiveness and profitability.

"The dramatic shift from traditional business communications to online alternatives has created a market for a new class of Web-based BI products. NeoVista's unique solutions have been designed to take full advantage of the new data streams generated by the Web and collected by products such as Accrue Insight, creating a two-way dialog between business and consumer," said Jonathan Becher, formerly president & CEO of NeoVista and recently appointed vice president of product strategy for Accrue. "Thus, businesses can use NeoVista BI solutions to engage in interactive, dynamic and personalized dialog with consumers providing solutions for the Clicks-and-Mortar businesses."

About Accrue Software

Accrue Software, Inc. is a leading provider of eBusiness data collection and analysis software and services for Solaris and Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking.  platforms supporting Oracle, SQL Server An earlier relational DBMS from Sybase and from Microsoft. Sybase introduced SQL Server in 1988 for various Unix versions. In that same year, with help from IBM, Sybase created an OS/2 version that Microsoft licensed and branded as Microsoft SQL Server. , DB2 and Informix/Red Brick databases. Accrue offers comprehensive and highly scalable applications that enable eBusiness managers to make marketing and merchandising decisions that increase the effectiveness of their eBusinesses in attracting new customers, increasing sales and maintaining customer loyalty.

Accrue Software was founded in 1996 and is headquartered in Fremont, Calif., with a center of excellence in Seattle, Wash., regional sales offices throughout the US, and an international office in London, England. Accrue has strategic partnerships with Art Technology Group, Inc., DoubleClick, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , MicroStrategy, Oracle Corporation and Vignette Corporation. Accrue Software can be reached at 1/888/4ACCRUE or 510/580-4500. For more information on the company, visit www.accrue.com.

Note to Editors: Accrue Insight, Hit List, and Marketwave are registered trademarks and Vista, BuyPath and DataLink are trademarks of Accrue Software, Inc. All other registered and unregistered trademarks in this document are the sole property of their respective owners.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 1, 1999
Words:571
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