Accrue Software Launches Accrue Insight 5 Extending Capabilities That Help e-Businesses Acquire and Retain Customers, Sustain Revenue Growth and Build Strong Partnerships.Business Editors/Technology Writers FREMONT, Calif.--(BUSINESS WIRE)--May 22, 2000 Accrue To increase; to augment; to come to by way of increase; to be added as an increase, profit, or damage. Acquired; falling due; made or executed; matured; occurred; received; vested; was created; was incurred. Insight 5's Advanced Advertising, Browsing, Commerce and Relationship Analytics Optimize optimize - optimisation Visitor Response to Web-based Campaign, Content, Commerce and Affiliate Initiatives Accrue Software, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ACRU ACRU American Civil Rights Union ACRU Active Confirmed Registered User (eBay) ), the leading provider of eBusiness analytic solutions that help convert clicks to customers, today announced Accrue Insight 5, offering companies the most advanced eBusiness analytic applications Analytic Applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, Analytic Applications are a type of Business Intelligence solution. for analyzing the effectiveness of campaign, content, commerce and affiliate programs. Accrue Insight 5 allows companies to measure the return-on-investment (ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ) and achieve profitability in Web initiatives to acquire and retain customers, sustain revenue growth and build profitable partnerships. Accrue Insight 5 is built on a proven technology foundation offering network-based data collection, a scalable data warehouse, rich visitor analysis and enterprise reporting With the dramatic expansion of information technology, and the desire for increased competitiveness in corporations, there has been an increase in the use of computing power to produce unified reports which join different views of the enterprise in one place. . Companies can extend their eBusiness analytics through Content, Commerce, Campaign and Affiliate modules that provide powerful ROI analysis. "Accrue Insight 5 enables customers to measure and accurately analyze all aspects of their Web initiatives allowing them to target their most profitable customer segments, sell more goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. , maximize the ROI of their Web initiatives and see a path toward achieving profitability," said Rick Kreysar, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Accrue Software. Accrue Insight 5 has gained widespread industry adoption through technology and marketing relationships with other leading eBusiness product and solution providers including Annuncio, Art Technology Group, BroadVision, DoubleClick, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , MarketFirst, Open Market, Unica, Vignette Vignette A symbol or pictorial representation of the corporation on a stock certificate. Usually a complicated and artistic design, it is meant to make the counterfeiting of stock certificates as difficult as possible. , and Xchange. "In today's fiercely competitive eBusiness landscape companies that can better understand customer behavior and turn that information into customer satisfaction and increased sales have the best chance to take the lead," said Dennis Pombriant, senior analyst at Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. . "Accrue Insight 5 demonstrates that Accrue has spent extensive time thinking about what eBusinesses need to effectively manage and maintain their Web sites. Accrue has delivered a comprehensive analytical solution that can be useful in customer acquisition and content placement as well as for analyzing effectiveness." Accrue Insight 5 Accrue Insight 5 is a comprehensive eBusiness analytic application designed to provide accurate and detailed analysis of Web visitor activity by integrating all customer data points including:
-- Web visitor activity
-- Transactions - e-commerce and Point of Sale (POS)
-- Advertising creative and placement
-- Demographics
Accrue Insight 5 is comprised of four modules that analyze online Campaign, Content, Commerce and Affiliate initiatives: Accrue Insight Campaign - Advertising Analytics Accrue Insight Campaign provides online advertising and campaign response analytics for acquiring new prospects and customers. Through Accrue Insight Campaign, businesses can gain qualitative data on advertising messages and promotional offers to best determine which ads generate the highest-quality visitors and which email promotions drive purchases for targeted customer segments. Businesses can perform detailed analysis to determine the true ROI for Web-based campaigns, identify the critical success factors for each type of campaign and tie visitor acquisition to customer Life Time Value (LTV LTV See: Loan-to-value ratio ). Accrue Insight Content - Browsing Analytics Studies have shown that sites can lose many customers if content is dull, poorly organized, slow or does not keep visitors engaged. Accrue Insight Content evaluates content effectiveness, site layout, site "stickiness," and performance. It offers the most scalable, accurate and comprehensive solution for assessing content and other critical site issues that directly affect customer loyalty and retention. With Accrue Insight Content, companies can explore path analysis, content popularity and effectiveness by customer segment based on each visitor's experience. From a rich clickstream The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web. of data, companies can determine where visitors come from, what content is most popular, where the drop-off points are and which paths customers take on the way to purchase. Accrue Insight Content also tracks stopped downloads, download times, time spent per page and visit duration. Companies can evaluate how these performance metrics Performance metrics are measures of an organizations activities and performance. Performance metrics should support a range of stakeholder needs from customers, shareholders to employees [1]. affect visitor response to content effectiveness, site stickiness and repeat visits. Accrue Insight Commerce - Shopping Analytics Accrue Insight Commerce provides shopping analytics that helps businesses sustain revenue growth. Accrue Insight Commerce uses rich visitor activity data combined with offline and online transaction data to help marketers and merchandisers determine conversion rates, explore shopping behavior and determine high-value customer segments, product preferences and overall campaign ROI. Accrue Insight Commerce provides a unified view of all commerce activities. Visitors are tracked seamlessly through the entire customer lifecycle - from the first time they visit the site through the most recent purchase. In addition, Accrue Insight Commerce provides in-depth analytics that directly impact revenue such as shopping cart purchase and abandonment rates, browse-to-buy conversions, per-segment product preferences and Life Time Value (LTV). "With Accrue Insight Commerce, we will have a more complete picture of our visitors' shopping behavior," said Damon Pham, program manager, analysis & reporting at WineShopper. "By better understanding visitor preferences from things such as the look-to-buy ratio, we can better serve customers and give a more personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. experience. Accrue is delivering analytic capabilities that can help companies like WineShopper become more successful." Accrue Insight Affiliate - Relationship Analytics The Web makes possible innovative new business partnerships known as affiliates that help drive highly qualified visitors between sites to generate new customers. Accrue Insight Affiliate allows companies to evaluate their affiliate programs to determine which partners are delivering results. Accrue Insight Affiliate uses an advanced reduction algorithm that quickly collapses gigabytes of data into identifiable trends and groupings. With Accrue Insight Affiliate, companies can evaluate which affiliate programs drive the most qualified visitors to their sites, and analyze the browsing and buying habits of visitors from different affiliates to assess which partners are yielding a high ROI. Accrue Insight 5 is now shipping. About Accrue Software Accrue Software is the leading provider of eBusiness analytic solutions for optimizing visitor response to Web-based Campaign, Content, Commerce and Affiliate initiatives. Accrue's complete line of analytic applications offers companies the ability to target their most profitable customers by understanding behavior and purchasing trends for different visitor segments: Converting Clicks to Customers(TM). Accrue Software was founded in 1996 and has its headquarters in Fremont, Calif., with a center of excellence in Seattle, Wash., regional sales offices throughout the US, and an international office in London, England. Accrue has strategic partnerships with Annuncio, Art Technology Group, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. Interactive, BroadVision, DoubleClick, IBM, Informix, Intel/iPivot, JDA JDA Japan Defense Agency JDA Joint Development Agreement JDA Janne da Arc (band) JDA Joint Duty Assignment JDA Jerusalem Development Authority JDA Jovian Detention Authority (gaming) , MarketFirst, MicroStrategy, OgilvyOne Interactive, Open Market, Oracle Corporation, Siebel, Unica, Vignette, and Xchange. Accrue Software can be reached at 1-888-4ACCRUE or 510-580-4500 and at http://www.accrue.com. Accrue, Accrue Insight, Hit List, Vista, BuyPath, DataLink, Decision Series and NeoVista Assort as·sort v. as·sort·ed, as·sort·ing, as·sorts v.tr. 1. To separate into groups according to kind; classify. 2. To supply with (an appropriate variety or assortment, as of goods). and Profile are trademarks of Accrue Software, Inc. All other trademarks are the sole property of their respective owners. |
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