Accrue Software Extends Personalization Analytics to BroadVision Platform.Business Editors FREMONT, Calif.--(BUSINESS WIRE)--Sept. 6, 2000 Accrue Insight Content Bridge for BroadVision Offers Complete Analysis of a Visitor's Online Experience Accrue Software, Inc. (Nasdaq:ACRU ACRU American Civil Rights Union ACRU Active Confirmed Registered User (eBay) ), the leading provider of eBusiness analytic solutions for optimizing visitor response to Web-based campaign, content, commerce, and affiliate initiatives, today announced Accrue Insight Content Bridge for BroadVision. By combining BroadVision's personalized content capabilities with Accrue Insight's analytic applications Analytic Applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, Analytic Applications are a type of Business Intelligence solution. , an enterprise can maximize its ability to identify, attract, engage, and retain its most profitable online customers. "The Accrue Insight Content Bridge for BroadVision provides the ability to examine visitors and customers in light of their interaction with a BroadVision-generated personalized Website," said Vito Salvaggio, vice president of marketing at Accrue. "By working with BroadVision, we're increasing the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). that companies can obtain from both Accrue and BroadVision solutions." Accrue's Content Bridge for BroadVision gives Accrue Insight the ability to analyze the content served by BroadVision's One-to-One suite. By embedding knowledge of the BroadVision system and the enterprise's business rules, the BroadVision bridge enables marketing and merchandising managers to determine how customers respond to personalized content being served to them, how they navigate through the site, as well as which aspects of the site are most successfully converting visitors into customers. Any page created by a BroadVision application can be analyzed for effectiveness, allowing companies to more accurately target and serve personalized content and offers to its customers. About Accrue Software Accrue Software is the leading provider of eBusiness analytic solutions for optimizing visitor response to Web-based campaign, content, commerce and affiliate initiatives. Accrue's complete line of analytic applications offers companies the ability to target their most profitable customers by understanding behavior and purchasing trends for different visitor segments; "Converting Clicks to Customers.(TM)" Accrue Software was founded in 1996 and has its headquarters in Fremont, Calif., with regional sales offices worldwide. Accrue has strategic partnerships with Annuncio Software, Art Technology Group, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. Interactive, BroadVision, DoubleClick, Epicentric, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Informix, Intel/iPivot, JDA JDA Japan Defense Agency JDA Joint Development Agreement JDA Janne da Arc (band) JDA Joint Duty Assignment JDA Jerusalem Development Authority JDA Jovian Detention Authority (gaming) , MarketFirst, MicroStrategy, OgilvyOne Interactive, Open Market, Oracle Corporation, Siebel, Unica, Vignette Vignette A symbol or pictorial representation of the corporation on a stock certificate. Usually a complicated and artistic design, it is meant to make the counterfeiting of stock certificates as difficult as possible. , and Xchange. Accrue Software can be reached at 1-888-4ACCRUE or 510/580-4500 and at www.accrue.com. Note to Editors: Accrue, Accrue Insight, Hit List, Hit List Pro, Vista, DataLink, Decision Series and NeoVista Assort as·sort v. as·sort·ed, as·sort·ing, as·sorts v.tr. 1. To separate into groups according to kind; classify. 2. To supply with (an appropriate variety or assortment, as of goods). and Profile are trademarks of Accrue Software, Inc. All other trademarks are the sole property of their respective owners. |
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