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Accrue Software Bolsters International Support With EMEA Centres; Accrue's European Growth Fuels the Need to Expand its Worldwide Professional Services Organization.


Business Editors/High-Tech Writers

FREMONT, Calif.--(BUSINESS WIRE)--Sept. 19, 2000

Accrue Software(R), Inc. (Nasdaq:ACRU ACRU American Civil Rights Union
ACRU Active Confirmed Registered User (eBay) 
), the leading provider of eBusiness analytic solutions for optimizing visitor response to Web-based campaign, content, commerce and affiliate initiatives, today announced the opening of two multilingual, customer support centers in Europe. Accrue's EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets.  Support Centres, located in the U.K. and Germany, will serve the company's rapidly-expanding Europe, Middle East and Africa customer base and further extend the company's commitment to providing world class customer support. These centers will readily provide multilingual support in English, German, French and Spanish.

"Accrue's international customer base has increased exponentially, driven by the European e-commerce explosion and the urgency to deploy solutions that optimize the effectiveness of online marketing and advertising initiatives," said Ronald Yu, vice president of worldwide professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  and support for Accrue. "Therefore, it became imperative to provide geographically-accessible, comprehensive support centers that will enable us to maintain Accrue's stringent customer satisfaction standards."

The new EMEA Support Centres build on Accrue's accelerated international momentum. Furthering its strategy to increase its global presence, the company opened offices in France, Germany and Singapore in August.

Accrue's growing international customer roster includes leading companies such as Bertelsmann, Inc., Buy.com U.K., Chello Broadband, Deutsche Telekom Deutsche Telekom AG (ISIN: DE0005557508, FWB: DTE, NYSE: DT, LSE: DEU, TYO: 9496 ) (abbreviated DTAG) is a telecommunications company headquartered in Bonn, Germany. It is the largest telecommunications company in Germany and in the EU. , LastMinute.com, Shell GeoStar, Siemens AG and Yellow Pages U.K.

About Accrue Software

Accrue Software is the leading provider of eBusiness analytic solutions for optimizing visitor response to Web-based campaign, content, commerce and affiliate initiatives. Accrue's complete line of analytic applications offers companies the ability to target their most profitable customers by understanding behavior and purchasing trends for different visitor segments: Converting Clicks to Customers(TM).

Accrue Software was founded in 1996 and has its headquarters in Fremont, with regional sales offices throughout the U.S., and an international headquarters in London. Accrue has strategic partnerships with Annuncio, Art Technology Group, ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 Interactive, BroadVision, DoubleClick, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Informix, Intel/iPivot, JDA JDA Japan Defense Agency
JDA Joint Development Agreement
JDA Janne da Arc (band)
JDA Joint Duty Assignment
JDA Jerusalem Development Authority
JDA Jovian Detention Authority (gaming) 
, MarketFirst, MicroStrategy, OgilvyOne Interactive, Open Market, Oracle Corp., Siebel, Unica, Vignette and Xchange. Accrue Software can be reached at 888/4ACCRUE or 510/580-4500 and at http://www.accrue.com.

Note to Editors: Accrue, Accrue Insight, Hit List, Vista, BuyPath, DataLink, Decision Series and NeoVista Assort as·sort  
v. as·sort·ed, as·sort·ing, as·sorts

v.tr.
1. To separate into groups according to kind; classify.

2. To supply with (an appropriate variety or assortment, as of goods).
 and Profile are trademarks of Accrue Software, Inc. All other trademarks are the sole property of their respective owners.
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Publication:Business Wire
Geographic Code:1USA
Date:Sep 19, 2000
Words:385
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