Accrue Software Announces Availability of Accrue G2 Path Reinforcing Its Commitment to Helping Companies Achieve Business Success Through Internet Analytics.Business Editors/High-Tech Writers FREMONT, Calif.--(BUSINESS WIRE)--March 25, 2002 Accrue G2 Continues to Help Leading Companies Go Beyond Simple e-metrics by Enabling the Most Sophisticated View of Online Customer Behavior Building on its commitment to helping companies build successful Internet initiatives, Accrue Software, Inc. (Nasdaq:ACRU ACRU American Civil Rights Union ACRU Active Confirmed Registered User (eBay) ), a leading provider of Internet analytics solutions, today announced the availability of Accrue G2(TM) Path, an advanced path analysis module for the Accrue G2 platform. With Accrue G2 Path companies can uncover actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. behavioral information that helps them make better business decisions through timely and sophisticated views of Web site navigational data. "Leading companies such as Eastman Kodak, Macy's, Lands' End
Accrue G2 Path features and benefits include: -- Path Analyzer identifies and ranks the various paths that meet specific criteria. For example, using Path Analyzer, a merchandiser can determine precisely how customers reached a particular product, and how purchasing rate varies by path. -- Path Explorer analyzes a single navigational sequence in detail, showing the falloff at each consecutive step, as well as how customers enter and exit from the sequence. One use of Path Explorer is to examine progress through a multi-step process such as sign-up or checkout, in order to identify drop-off points and subsequent destinations. -- Element Explorer is similar to Path Explorer but is used to analyze "fuzzy" multi-step processes providing insight into business processes without strict consecutive sequence. -- Affinity Analyzer identifies the affinities between products, services and content on the site. For example, using the Affinity Analyzer companies can identify cross-selling opportunities or identify places where site navigation can be streamlined for improved user experience in accomplishing multiple goals. -- Affinity Explorer analyzes an affinity in detail, showing the steps customers take to go from one product or service to another. With Accrue G2 Path, companies can extend the value of their Internet data through the use of interactive analysis tool including: -- Path Analyzer identifies and ranks the various paths that meet specific criteria. For example, using Path Analyzer, a merchandiser can determine precisely how customers reached a particular product, and how purchasing rate varies by path. -- Path Explorer analyzes a single navigational sequence in detail, showing the falloff at each consecutive step, as well as how customers enter and exit from the sequence. One use of Path Explorer is to examine progress through a multi-step process such as sign-up or checkout, in order to identify drop-off points and subsequent destinations. -- Element Explorer is similar to Path Explorer but is used to analyze "fuzzy" multi-step processes providing insight into business processes without strict consecutive sequence. -- Affinity Analyzer identifies the affinities between products, services and content on the site. For example, using the Affinity Analyzer companies can identify cross-selling opportunities or identify places where site navigation can be streamlined for improved user experience in accomplishing multiple goals. -- Affinity Explorer analyzes an affinity in detail, showing the steps customers take to go from one product or service to another. Availability Accrue G2 Path is available immediately. For more information about Accrue G2 Path, contact an Accrue sales representative at 888/4ACCRUE ext. 44515 or 510/580-4515. About Accrue Software, Inc. Accrue(R) Software, Inc. (Nasdaq:ACRU) is a leading provider of Internet analytics solutions that help companies worldwide understand, influence, and respond to Internet customer behavior. Accrue's products enable companies to increase the effectiveness of Internet marketing See Internet advertising. and merchandising initiatives, better manage customer interactions across multiple channels, and streamline business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets . With Accrue's solutions, companies transform volumes of complex Internet data into actionable information that executives and managers use to drive key business decisions and improve the return on their Internet investment. Accrue has more than 600 customers, including industry leaders such as Citicorp, Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance & Company, Eastman Kodak, Lands' End, Macy's, Lycos Europe Introduction LYCOS Europe is a pan-European network of websites, offering a broad variety of content channels and online services, e.g. communication tools & communities, websearch, e-commerce, webhosting, homepagebuilding and Internet access. , and Deutsche Telekom Deutsche Telekom AG (ISIN: DE0005557508, FWB: DTE, NYSE: DT, LSE: DEU, TYO: 9496 ) (abbreviated DTAG) is a telecommunications company headquartered in Bonn, Germany. It is the largest telecommunications company in Germany and in the EU. . Accrue Software was founded in 1996 and is headquartered in Fremont, California For the unincorporated community in Yolo County, California, see . Fremont (IPA: /ˈfriːmɒnt/) is a city in California that was incorporated on January 23, 1956, from the merger of five smaller communities: , with regional sales offices throughout the U.S. and international headquarters in Cologne, Germany. Accrue has strategic application and platform partnerships with leading technology companies such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Oracle, Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , BroadVision, ATG ATG antithymocyte globulin. lymphocyte immune globulin (antithymocyte globulin equine, ATG, ATG equine, LIG) Atgam Pharmacologic class: Immunoglobulin Therapeutic class: Immunosuppressant , DoubleClick, and Vignette Vignette A symbol or pictorial representation of the corporation on a stock certificate. Usually a complicated and artistic design, it is meant to make the counterfeiting of stock certificates as difficult as possible. . Accrue Software can be reached at 888/4ACCRUE or 510/580-4500 and at www.accrue.com. Note to Editors: Accrue, Accrue G2, Accrue Insight, Hit List, and Pilot Software are trademarks of Accrue Software, Inc. All other trademarks are the sole property of their respective owners. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion