Accrue Software Advances eBusiness Analysis; Company Announces Accrue Insight 2.5.SUNNYVALE, Calif.--(BUSINESS WIRE)--Aug. 24, 1998--Accrue Software(TM), Inc., the leading provider of eBusiness analysis software, today announced the release of Accrue Insight(TM) 2.5. Accrue Insight is the only comprehensive eBusiness analysis solution for companies that want to measure and optimize the effectiveness of their Web business initiatives. eBusiness analysis is the process of collecting customer activity data across a business Web site, combining that data with other customer profile information, and interpreting the results to improve returns on Web investments through significantly enhanced marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). , customer loyalty and sales. eBusiness analysis requires that managers have quick and easy access to the critical information they need to make business decisions. To provide that access, Accrue Insight 2.5 includes personalized Web pages (called "MyAccrue") containing requested reports, and "push" technology for distributing reports via e-mail. The release also delivers improvements in administration and customization. "eBusiness analysis is fundamental to successful business on the Web," said Rick Kreysar, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Accrue Software. "It provides the empirical data that you need to make your Web business more effective and profitable. Accrue Insight 2.5 is the most comprehensive solution yet for measuring and improving the performance of an eBusiness." Dan Kearns, technologist at Motorola Corporate Computer Services Data processing (timesharing, batch processing), software development and consulting services. See service bureau, SaaS and ASP. , said, "We have been looking forward to upgrading to Accrue Insight 2.5. Creating MyAccrue pages and being able to schedule automatic e-mailing of reports based on a user's areas of interest is a tremendous benefit. These new features make it easy to ensure that the right people are getting the necessary data." What's New in Accrue Insight 2.5 MyAccrue Each end user of Accrue Insight 2.5 can access a personalized Web page called MyAccrue that contains the eBusiness reports they want to see. Each MyAccrue page includes an Executive Overview of site summary reports, as well as individually requested reports, including any applicable report graphics. MyAccrue delivers the information relevant to a user's role in the organization. "Push" Reports via E-Mail Accrue Insight 2.5 supports the automatic delivery of regularly-scheduled reports via e-mail. Accrue data will be included in the body of the e-mail in text format, with optional hyperlinks both to the end user's MyAccrue page and to each individual report. The e-mail can also contain Accrue Insight report graphics, as well as attachments that enable the end user to easily import Accrue data into Excel for further analysis. With these "pushed" reports, end users receive the data they need as soon as it is ready without additional effort. Administrator/Manageability Enhancements Accrue Insight 2.5 offers features that further improve administrator control, manageability and efficiency. New administrator reports show critical file system statistics and the status of scheduled jobs, such as loading the data warehouse. The administrator can also receive automatic e-mailed updates. Network collector log files can be scheduled to automatically purge after a set time limit. Additionally, loading and reporting performance has been improved to match the accelerated pace of Internet activity. Customization Options New customization options in Accrue Insight 2.5 improve functionality and reduce administrator effort. Dynamic Groups is a feature that allows filters and grouping to change automatically based on pattern-matching rules, thereby minimizing the need to update groups as the site changes. The Transformer, a feature in both Insight's Collector and Analyzer, uses simple pattern-matching criteria to rewrite esoteric URLs into a meaningful format for analysis. It not only eliminates the need to write custom code to perform transformations, but also minimizes on-going maintenance as the site changes. Platform Support Accrue Insight 2.5 supports all Web servers. Collector and data warehouse require Sun Solaris 2.5 or later. Pricing and Availability Accrue Insight 2.5 will be generally available through Accrue and its channel partners at the end of August, 1998. Pricing begins at $17,000 and varies based on the customer environment and the installed components. About Accrue Software Accrue Software, Inc. is the leading provider of eBusiness analysis software. The company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Accrue Insight, is the most comprehensive eBusiness analysis solution available, allowing organizations to understand the return on their investments in electronic business while maximizing that return through increased sales and customer loyalty. Accrue Insight has gained a leadership position among corporations in five key markets: Publishing, Entertainment, Retail, Computer Technology, and Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. . Accrue's fast-growing list of customers includes Apple Computer (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AAPL AAPL Apple Computer, Inc. (stock symbol) AAPL American Association of Professional Landmen AAPL American Academy of Psychiatry and the Law AAPL Advance Audiovisual Presentation Limited AAPL Advocates for Arkansas Public Libraries ), DreamWorks SKG SKG Stichting Kwaliteit Gevelbouw (Dutch) SKG Spielberg, Katzenberg,and Geffen (DreamWorks Studios) SKG Thessaloniki, Greece - Thessaloniki (Airport Code) SKG Smith and Kraus Global , Micro Warehouse (NASDAQ:MWHS MWHS Marine Wing Headquarters Squadron (US Marine Corps) MWHS Mound Westonka High School (Mound, Minnesota) MWHS Millard West High School (Omaha, Nebraska) ), Motorola (NYSE NYSE See: New York Stock Exchange :MOT), San Jose Mercury News The San Jose Mercury News is the major daily newspaper in San Jose, California and Silicon Valley. The paper is owned by MediaNews Group. Its headquarters and printing plant are located in North San Jose next to the Nimitz Freeway (Interstate 880). , Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. (NASDAQ:SUNW SUNW Sun Microsystems, Inc (former stock symbol; now JAVA) SUNW Stanford University Network Workstation (Sun Microsystems, Inc) ), T. Rowe Price T. Rowe Price (NASDAQ: TROW) is an independent global investment management firm and mutual fund manager based in Baltimore, Maryland. It was founded in 1937 by Thomas Rowe Price, Jr.. T. and The Washington Post. Located in Sunnyvale, Accrue Software can be reached at 408/542-8900 or info@accrue.com. For more information on the company, visit www.accrue.com. Note to Editors: Accrue Software and Accrue Insight are trademarks of Accrue Software, Inc. All other trademarks are the properties of their respective owners. All rights reserved.
CONTACT: Accrue Software, Inc.
Erica Vener, 408/542-8900
erica.vener@accrue.com
or
The Horn Group, Inc.
Ben Farrell, 415/905-4048
bfarrell@horngroup.com
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