Accrue Selected Over Broadbase by Leading B2B Auction Management Service Vendor, Andale.Business Editors, High-Tech Writers FREMONT, Calif.--(BUSINESS WIRE)--March 15, 2000 Leading Vendor of Web-Based Business Management Solutions To Exploit Accrue's Ability To Provide Comprehensive Analysis of Customer Data Points Adding to its portfolio of leading sites transforming buying and selling on the Web, Accrue Software (Nasdaq:ACRU ACRU American Civil Rights Union ACRU Active Confirmed Registered User (eBay) ) today announced that Andale(TM), Inc., the business management service for Internet auction sellers, has been added to its fast growing list of customers. Andale offers a Web-based solution for auction sellers and other online merchants that automate the entire online sales cycle -- from inventory management, product merchandising and listing automation, to post-sale buyer checkout, financial management and customer tracking. Sellers can create a listing using Andale, list it on multiple auction sites including eBay, Amazon.com Auctions and Yahoo! Auctions, and automatically manage the entire sales cycle all the way through to completed transactions. In searching for a solution that addresses the need for e-Businesses to understand and more effectively market to its customers, Andale was looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a comprehensive solution that could consolidate and analyze a variety of customer data points in order to make more informed business decisions. Key considerations in selecting a vendor were breadth of product offering, proven successful deployment across hundreds of sites, and time to deployment measured in days not weeks. After narrowing down its search to a few vendors including Broadbase Software (Nasdaq:BBSW BBSW Bank Bill Swap Reference Rate (Australian financial market) ), Andale selected Accrue. "Accrue's ability to provide us with critical data regarding our site's visitors was an important factor in our decision," said Chris Shuring, director of operations at Andale. "Andale's focus is on helping small businesses grow their success. With Accrue's technology customized to our specific business model and objectives, we know we chose the right partner to help us in this dynamic e-Business market." "The Web is transforming business models in unprecedented ways -- Andale is the perfect example of that -- supporting the evolution from business-to-consumer to business-to-business eCommerce. We're pleased to be working with innovators innovators people who will try new things. early innovators important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems. such as Andale who recognize the unique value Accrue brings in helping them achieve their goals," said Rick Kreysar, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Accrue. About Accrue Software Accrue Software is the leading provider of Internet enterprise software solutions for optimizing the effectiveness of e-tail, clicks-and-mortar and e-media initiatives. Accrue's complete line of visitor tracking and data mining applications feature powerful descriptive and prescriptive pre·scrip·tive adj. 1. Sanctioned or authorized by long-standing custom or usage. 2. Making or giving injunctions, directions, laws, or rules. 3. Law Acquired by or based on uninterrupted possession. engines for customer segmentation, profiling, targeting and merchandise assortment planning Assortment Planning is a mission critical function for retailers. This is the place where the retailer meets the customer. The place where the retailer must buy exactly what their customers will buy. that enable e-Business managers to effectively convert clicks to customers. Accrue Software was founded in 1996 and is headquartered in Fremont, Calif., with a center of excellence in Seattle, Wash., regional sales offices throughout the US, and an international office in London, England. Accrue has strategic partnerships with Art Technology Group, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. Interactive, BroadVision, DoubleClick, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Informix, Intel/iPivot, MicroStrategy, OgilvyOne Interactive, Oracle Corporation, Siebel, and Vignette Vignette A symbol or pictorial representation of the corporation on a stock certificate. Usually a complicated and artistic design, it is meant to make the counterfeiting of stock certificates as difficult as possible. . Accrue Software can be reached at 1-888-4ACCRUE or 510/580-4500 and at http://www.accrue.com. Accrue, Accrue Insight, Hit List, Hit List Pro, Vista, BuyPath, DataLink, Decision Series and NeoVista Assort as·sort v. as·sort·ed, as·sort·ing, as·sorts v.tr. 1. To separate into groups according to kind; classify. 2. To supply with (an appropriate variety or assortment, as of goods). and Profile are trademarks of Accrue Software, Inc. All other trademarks are the sole property of their respective owners. Copyright 2000 Andale All rights reserved. Company and product names may be trademarks of their respective companies of which they are associated NOTE TO EDITORS: In the company name Andale noted in this news release, there is an accent over the "e." This symbol may not appear properly in some systems. |
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