Accrue Faces Integration, Execution Challenges in Acquisition of Marketwave, Says net.Genesis CEO Larry Bohn.CAMBRIDGE Cambridge, city, Canada Cambridge (kām`brĭj), city (1991 pop. 92,772), S Ont., Canada, on the Grand River, NW of Hamilton. It was formed in 1973 with the amalgamation of Galt, Hespeler, and Preston, all founded in the early 19th cent. , Mass.--(BUSINESS WIRE)--September 15, 1999-- Accrue's Purchase An Effort To Create A More Competitive Product, States Bohn net.Genesis CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Larry Bohn, an industry expert on e-customer intelligence and Web site analysis, is available for comment on Accrue's (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ACRU ACRU American Civil Rights Union ACRU Active Confirmed Registered User (eBay) ) acquisition of Marketwave, announced today. Accrue To increase; to augment; to come to by way of increase; to be added as an increase, profit, or damage. Acquired; falling due; made or executed; matured; occurred; received; vested; was created; was incurred. , a vendor of UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). Web traffic analysis tools, acquired Marketwave, a low-end, Windows NT-based Web traffic counting vendor. "Accrue's acquisition of Marketwave is a defensive move in an effort to have a cross-platform strategy," says Bohn. "Accrue had previously announced that it was porting its software to NT, a move that obviously proved difficult. In acquiring Marketwave, Accrue will now have to execute the integration of a different NT tool into their product strategy. This validates the net.Genesis strategy to offer an open, cross-platform e-customer intelligence solution. While Accrue is playing catch-up, net.Genesis is focused on enhancing and expanding its already open and cross-platform product." Bohn can provide insight and expertise on Accrue's acquisition, its weaknesses, benefits and the Web site analysis and e-customer intelligence market. net.Genesis is the pioneer in e-customer intelligence and Web site analysis. Its net.Analysis software solution is the industry's most sophisticated e-customer intelligence product to enable companies to understand, optimize optimize - optimisation and accelerate their online business, and is in use at over 300 customer sites, including Charles Schwab Charles Schwab can refer to:
rade, CBS, Bell Atlantic and the Gap Online.
Founded in 1994, net.Genesis is the leading provider of
e-customer intelligence software and services that enable companies to
understand their online customers and optimize their online business.
A recent recipient of UPSIDE Magazine's 1999 Hot Companies Award,
net.Genesis is widely recognized as the industry's foremost e-customer
intelligence provider. The company's flagship product, net.Analysis,
offers customized reporting, high volume scalability, and enterprise
database support and is used by more than 300 Fortune 1000 and Web 500
customers. Based in Cambridge, Mass., net.Genesis is a strategic
partner with industry leaders such as IBM, NetGravity, Net
Perceptions, Vignette, Harte-Hanks and the Sun-Netscape Alliance. For
more information contact 617-665-9200 or visit http://www.netgen.com.
For an interview with Larry Bohn or more information on
net.Genesis, please contact Michael DiLorenzo at 781-684-0770.
NOTE TO EDITORS: An asterisk appears in the third paragraph of
this release in the company name E*Trade that may not appear in some
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