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Accredited Consolidates Retail Network under Home Funds Direct Name.


Business Editors

SAN DIEGO--(BUSINESS WIRE)--April 5, 2004

Uniting its branch and centralized retail platforms under a single corporate name and brand, Accredited Home Lenders Holding Co. (Nasdaq:LEND) today announced that most of its retail branches doing business as Axiom Financial Services will begin to do business as Home Funds Direct, effective immediately. Previously, Home Funds Direct had been used exclusively for Accredited's centralized retail platform.

"Moving forward under a single identity will enable the retail division to present a consistent message and image to consumers, which is essential in building brand awareness," according to Gavin Brady, director of retail operations. "Under one brand name, we will continue our growth in retail and deliver more self-generated leads to our loan officers."

Accredited's retail division consists of 26 branch offices and 4 centralized operations centers across the country.

About Accredited

Accredited Home Lenders Holding Co. is a nationwide mortgage banking company, which originates, finances, sells, securitizes and services non-prime mortgage loans secured by single-family residences. The company, founded in 1990, is headquartered in San Diego, CA and also does business as Home Funds Direct. Additional information may be found at www.accredhome.com.

Safe Harbor Statement

Certain of the statements made herein may constitute forward-looking statements within the meaning of the federal securities laws. Forward-looking statements include statements regarding Accredited's projected growth in its retail division and consumer brand recognition. Such statements are based on current expectations, and the actual results and the timing of certain events could differ materially from those projected in or contemplated by these forward-looking statements due to a number of factors, including but not limited to the rate of growth of the retail operations; Accredited's ability to successfully promote awareness of its brand and other risk factors outlined in Accredited Home Lenders Holding Co.'s filings with the Securities and Exchange Commission ("SEC"), including those listed in its report on Form 10-K filed with the SEC on March 26, 2004.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 5, 2004
Words:326
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