Accredited Consolidates Retail Network under Home Funds Direct Name.Business Editors SAN DIEGO--(BUSINESS WIRE)--April 5, 2004 Uniting its branch and centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. retail platforms under a single corporate name and brand, Accredited accredited recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria. accredited herds cattle herds which have achieved a low level of reactors to, e.g. Home Lenders Holding Co. (Nasdaq:LEND) today announced that most of its retail branches doing business as Axiom Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. will begin to do business as Home Funds Direct, effective immediately. Previously, Home Funds Direct had been used exclusively for Accredited's centralized retail platform. "Moving forward under a single identity will enable the retail division to present a consistent message and image to consumers, which is essential in building brand awareness," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Gavin Brady, director of retail operations. "Under one brand name, we will continue our growth in retail and deliver more self-generated leads to our loan officers." Accredited's retail division consists of 26 branch offices and 4 centralized operations centers across the country. About Accredited Accredited Home Lenders Holding Co. is a nationwide mortgage banking company, which originates, finances, sells, securitizes and services non-prime mortgage loans secured by single-family residences. The company, founded in 1990, is headquartered in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , CA and also does business as Home Funds Direct. Additional information may be found at www.accredhome.com. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement Certain of the statements made herein may constitute forward-looking statements within the meaning of the federal securities laws. Forward-looking statements include statements regarding Accredited's projected growth in its retail division and consumer brand recognition. Such statements are based on current expectations, and the actual results and the timing of certain events could differ materially from those projected in or contemplated by these forward-looking statements due to a number of factors, including but not limited to the rate of growth of the retail operations; Accredited's ability to successfully promote awareness of its brand and other risk factors outlined in Accredited Home Lenders Holding Co.'s filings with the Securities and Exchange Commission ("SEC"), including those listed in its report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. filed with the SEC on March 26, 2004. |
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