AccountingNet Adds Strategic Expertise to Management Team.SEATTLE--(BUSINESS WIRE)--Dec. 13, 1999-- Seattle-Based Online Accounting Resource Enhances Management Team; Appoints New Marketing, Sales, and Solution Services Vice Presidents AccountingNet, (www.accountingnet.com), the complete online resource for accounting professionals, today announced the addition of three executives to the management team. Glenn Berkwitt, vice president of marketing, Dick Weisberg, vice president of sales, and Jeff Smiley See emoticon. smiley - emoticon , vice president of solution services, combine a wealth of business savvy and management experience in the accounting, finance and technology fields. "As the only complete online resource for accountants -- from college through retirement -- AccountingNet is changing the way financial professionals utilize the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the ," said John Fitzpatrick There have been a number of people named John Fitzpatrick:
v. for·ti·fied, for·ti·fy·ing, for·ti·fies v.tr. To make strong, as: a. To strengthen and secure (a position) with fortifications. b. To reinforce by adding material. AccountingNet's management team." The additions of Berkwitt, Smiley, and Weisberg broaden the scope of the executive management team already in place at AccountingNet, which includes Derek Doke, co-founder and chief executive officer, John Fitzpatrick, president, and Mike Ostrem, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . Glenn Berkwitt - Vice President, Corporate Marketing Glenn Berkwitt brings nearly 15 years of marketing and multimedia experience to AccountingNet. In his new role as vice president of marketing, Berkwitt will direct the day-to-day management of AccountingNet marketing programs, including strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . His ability to build creative marketing strategies and knowledge of the high-tech industry are the foundation for AccountingNet's marketing and branding efforts. Prior to AccountingNet, Berkwitt worked at Applied Microsystems Corporation, where he was responsible for worldwide marketing communications, research and vertical market programs. Jeff Smiley - Vice President, Solution Services Jeff Smiley's expertise is reflected in his extensive technical and business background. As AccountingNet's new vice president of solution services, Smiley will direct the company's management of creative and technical personnel through all phases of corporate online development. Prior to joining AccountingNet, Smiley was director of Product Development/IS Manager at Advanced Research Systems. Dick Weisberg - Vice President, Sales Dick Weisberg has more than 15 years of proven success in enterprise account sales and sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a , and has broad experience establishing direct and indirect sales channels. As vice president of sales, Weisberg will oversee the planning and management of the company's sales operation and staff. Prior to joining AccountingNet, Weisberg was the director of corporate development at Attachmate Corporation in Bellevue, Wash. About AccountingNet, Inc. AccountingNet(TM) (www.accountingnet.com) is the complete online resource for accounting professionals, servicing more than 280,000 accountant visits per month. With headquarters in Seattle, the company provides online news, research and educational materials for accountants and develops turnkey See turnkey system. Internet solutions for more than 30 CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. associations. The AccountingNet network of sites includes Accounting and Finance Jobs(TM) (www.accountingjobs.com), CPA Link (www.cpalink.com), Accounting Students(TM) (www.accountingstudents.com), and Digital Springs, Inc.(TM) (www.digitalsprings.com). AccountingNet is headquartered at 600 Stewart Street, Suite 820, Seattle, WA 98101, and can be reached by phone at 800/724-4696 or 206/441-8285. |
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