Accounting Pacesetter PKF Texas Responds to Biggest Challenge Faced by Technology Consulting/Reseller Firms Serving the Small and Midsize Business Market.

Business Editors

HOUSTON--(BUSINESS WIRE)--Dec. 19, 2003

Gregory Price, CPA, director and practice leader of PKF Texas Consulting Solutions Group, which was recently recognized for the second consecutive year as a Technology Pacesetter, sees the biggest challenge for technology consulting firms serving the small and midsize business market is serving a market with greater demands and tighter budgets.

"Business owners want their investment dollars to go farther. Consulting organizations need to properly size and project the true costs of a project at the front end. And sometimes a consultant should walk away from a project that is destined for failure given the nature of the client's selection criteria and their commitment to success, or lack thereof," says Price.

Another issue facing these companies is finding the right provider to spend their limited funds with. According to Warren Cole, PKF Texas director and president, "Finding a middle-market IT consulting group companies can rely on and trust is imperative." We find that entrepreneurs are hungry for an IT source they know they can count on no matter what - that when they pick up the phone and call, they will get an answer. Small and midsize companies should not lower their standards. They should demand the same high level of service they expect with their accountant, their attorney or any other service professional."

Price asserts that many small and midsize companies don't have extra capital, nor do they have the budget to invest in the people necessary to facilitate the needed technological advancements. When these companies do invest in technology, they need to make their spending count - and ensure it contributes to bottom-line growth. This is where technology companies have to deliver business solutions as well as technology innovation.

"Technology companies serving the small and middle market have to wear many hats and have a reputation for delivering on the services requested. In the end, we have a responsibility to help these companies flourish and thrive," says Price.

About Accounting Pacesetters

PKF Texas recently won a spot on Accounting Today's prestigious list of Technology Pacesetters for the second year in a row. Accounting Today editors and guest panelists select from surveys completed by nominated firms. For the past two years, PKF Texas has earned a place on this list, considered by many to be the accounting industry's most respected technology group. The list recognizes leaders in this field who have proven records as innovators and business generators.

About PKF Consulting Solutions Group

Today, the firm is considered one of the top Navision Solution Centers in the Southwest region. In just over three years, the firm has completed several dozen installations and has secured many industry awards. PKF Texas is proud to be a founding partner of Houston's Fast Tech 50 Awards Event. The firm is very involved in many technology groups and events in the Houston marketplace, including Houston Technology Center, Fast Tech 50 and the Rice Alliance. PKF Texas offers many information technology solutions, including enterprise resource planning, CRM, accounting software and systems, LANs, WANs, networking and e-commerce services. During the past year the firm announced its affiliation with Blackbaud software for not for profit entities.

About PKF Texas

PKF Texas, a member of PKF International, provides services in accounting and auditing; domestic and international tax planning and compliance; and financial consulting. PKF International is an association of 160 legally independent accounting and consulting practices located in 110 countries. To learn more about PKF Texas, visit www.pkftexas.com.