Accountants' media campaign seeks to restore confidence in profession. (In the News).The American Institute of Certified Public Accountants With over 330,525 CPA members (in August 2006), the American Institute of Certified Public Accountants (AICPA) is the largest professional organization of Certified Public Accountants (CPAs) in the United States of America. , New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , launched a media campaign in early spring in an effort to help restore confidence in the accounting profession in the wake of the Enron crisis. AICPA AICPA See American Institute of Certified Public Accountants (AICPA). ran full page, black-and-white print ads at least once in seven major newspapers in March: The Wall Street Journal, New York Times, USA Today, The Washington Post, Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). , Dallas Morning News, and Chicago Tribune (visit www.aicpa.org and click on the bulleted news item about the ad campaign). Thirty-second radio spots ran concurrently from March 18 through April 14. Heard in all 50 states, the radio spots aired nearly 300 times nationwide. An AICPA spokesperson told ASSOCIATION MANAGEMENT in late March that it was too early to know if the organization would run the ads again later in the year. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion