According to the Spring 2005 EquiTrend Brand Study by Harris Interactive: Barnes & Noble Rated America's Number One Retail Brand for Overall Quality for the Fourth Year in a Row.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Barnes & Noble.Com Rated Number One Online Bookseller for Quality Barnes & Noble, Inc. (NYSE NYSE See: New York Stock Exchange : BKS BKS Barracks BKS Best Kept Secret (gaming) BKS Bildung, Kultur Und Sport (German) BKS Brookside (city) BKS Bergen Kirurgiske Sykehus (Bergen, Norway) ), the world's largest bookseller, today announced that, for the fourth year in a row, the company is the nation's top retail brand for overall quality, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Spring 2005 EquiTrend(R) Brand Study by Harris Interactive Harris Interactive (NASDAQ: HPOL) is an American market research company that specializes in public opinion research using both telephone and surveys on online panels. The company is the product of a 1996 merger between the Gordon S. Black Company and Louis Harris & Associates. (R). Barnes & Noble.com (www.bn.com) received the highest rating for overall quality among online booksellers for the third year in a row. Approximately 27,000 U.S. consumers were interviewed in this highly respected annual survey. "To be voted number one for quality among all specialty retailers is a testament to the dedication and passion of the 40,000 booksellers of Barnes & Noble," said Steve Riggio, chief executive officer of Barnes & Noble, Inc. "Bookselling is not just a retail business. It is important work: helping people each day reach their aspirations aspirations npl → aspiraciones fpl (= ambition); ambición f aspirations npl (= hopes, ambition) → aspirations fpl . Our stores and Barnes & Noble.com are committed to insuring that customers can find and order virtually any book, anytime, any where." About Barnes & Noble, Inc. Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a Fortune 500 company, operates 821 bookstores in 50 states. For the fourth year in a row, the company is the nation's top retail brand for quality, according to the EquiTrend(R) Brand Study by Harris Interactive(R). Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce sites and the number one online bookseller for quality among e-commerce companies, according to the latest EquiTrend survey. General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate Web site: http://www.barnesandnobleinc.com. Methodology The Spring 2005 EquiTrend(R) Brand Study is a brand quality-perception study conducted online once yearly by Harris Interactive(R) among a nationwide cross-section of approximately 27,000 consumers, ages 15 and older where each consumer rated 80 brands and each brand received 1,200 ratings. This latest survey was conducted within the U.S. between April 8-22, 2005. Figures for age, sex, race, education, income, presence of children (under 18 years old) in the household, and geographic region were weighted to align them with their actual proportions in the population. Propensity score The introduction to this article provides insufficient context for those unfamiliar with the subject matter. Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. weighting was also used to adjust for respondents' propensity to be online. About Harris Interactive(R) Harris Interactive (www.harrisinteractive.com) is a worldwide market research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a best known for The Harris Poll(R), and for pioneering the Internet method to conduct scientifically accurate market research. Headquartered in Rochester, New York This article is about the city of Rochester in Monroe County. For the town in Ulster County, see Rochester, Ulster County, New York. Rochester, once known as The Flour City, and more recently as The Flower City or , Harris Interactive combines proprietary methodologies and technology with expertise in predictive, custom and strategic research. The Company conducts international research from its U.S. offices and through wholly owned subsidiaries--London-based HI Europe (www.hieurope.com), Paris-based Novatris and Tokyo-based Harris Interactive Japan--as well as through the Harris Interactive Global Network of independent market- and opinion-research firms. |
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