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According to a new survey by ZO Skin Health, American women would rather look younger than be rich or thin.


* According to a new survey by ZO Skin Health, American women would rather look younger than be rich or thin. A recent poll commissioned by the company reveals that on average, women would be willing to spend more on a facial care system that would make them look 10 years younger than they would on a diet program that would make them lose 10 pounds.

The survey, which was conducted among 1,131 U.S. adult women by Harris Interactive, reported how much women care about the overall health and condition of their skin, particularly their face.

The ZO Skin Health survey also revealed that women think about the health and condition of their skin more often than they think about their love life. Some 43% said they think about the health of their skin always or often, which is more often than they think about their relationship status (39%) or cardiovascular health (33%).

More info: www.zoskinhealth.com

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Title Annotation:Marketing News
Publication:Household & Personal Products Industry
Date:Jan 1, 2009
Words:159
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