According to a National Survey Conducted by TR Cutler, Inc., 56% of U.S. Manufacturers Admit to Competitive Spying.Business Editors FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--May 23, 2001 The Manufacturing Marketing firm of TR Cutler, Inc. conducted a national survey of 462 manufacturing companies with fewer than one thousand employees. Fifty-six percent of the manufacturing respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. admitted to competitive spying in the past twelve months. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Thomas R. Cutler, "Our survey findings validate To prove something to be sound or logical. Also to certify conformance to a standard. Contrast with "verify," which means to prove something to be correct. For example, data entry validity checking determines whether the data make sense (numbers fall within a range, numeric data that many manufacturers are increasingly aware that they are losing business to the competition and are taking measures to find out what the competition is offering to win business." Competitive spying was defined as using deception deception n. the act of misleading another through intentionally false statements or fraudulent actions. (See: fraud, deceit) to determine information about a competitor. The most popular method of competitive spying was hiring outside organizations to gather bids, data, and client information. Cutler suggested, "The actual number is probably considerably higher, since not everyone surveyed was willing to admit to these types of activities. It reflects the increasingly competitive nature of manufacturing." Access the TR Cutler media kit, including photos, at www.businesswire.com/emk/fl-tr-cutler.htm. A photo of Tom Cutler is available at www.businesswire.com/cgi-bin/photo.cgi?pw.011800/bb9. |
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