Printer Friendly
The Free Library
4,467,392 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

According to a Communications and Public Relations Executive at VITAS Innovative Hospice Care, 'Americans Appear to Be Increasingly More at Ease in Thinking about and Discussing Issues Related to End-of-Life Care'.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c28702) has announced the addition of Successful Hospice Marketing Methods, Live Audio-Conference on CD-ROM to their offering.

The need for active marketing of hospice and palliative care is crucial. Although the hospice community has come forward in recent years with marketing efforts, more needs to be done, according to industry officials.

"Successful Hospice Marketing Methods," a new senior level tele-briefing was held on Thursday, April 14, 2005 at 1:30 PM Eastern time.

While awareness of hospice is slowly spreading throughout the country, misconceptions and negative stigmas still exist. According to a communications and public relations executive at VITAS Innovative Hospice Care, "Americans appear to be increasingly more at ease in thinking about and discussing issues related to end-of-life care life care or life·care (lfkâr)
n.
." "But there are still huge gaps in Americans' knowledge about these issues. Misconceptions about the cost and payment for end-of-life care persist among a sizable subset of the population."

The objective in offering this CD-ROM of the teleconference, "Successful Hospice Marketing Methods," is to share those marketing methods that been successful in: Increasing the public's knowledge of hospice - emphasizing the wonderful work they do and allaying public fears; and increasing physicians comfort level with Hospice - so patients are referred to Hospice in a more beneficial timeframe.

Speaker Panel:

--Michael Bell, Vice President of Development and Community Relations, The Hospice of the Florida Suncoast

--Mary Lou Dahms, Director of Marketing and Public Relations, Hospice of the Red River Valley

--Brad Stuart MD., Medical Director, Sutter VNA VNA - Ministry of Foreign Affairs (Vietnam)
VNA - Vector Network Analyzer
VNA - Very Narrow Aisle
VNA - Vietnam News Agency
VNA - Vietnam News Association
VNA - Vinkulierte Namensaktien (registered shares with restricted transferability)
VNA - Virginia Numismatic Association
VNA - Virginia Nurses Association
VNA - Virtual Network Architecture
VNA - Virus Neutralizing Antibody
VNA - Visiting Nurse Association
VNA - Von Neumann Architecture
 & Hospice of Northern California

Topics Covered:

--How successful hospices are marketing their programs

--The best marketing practices of hospice leaders

--The role of hospice staff in marketing your organizations program

--How to determine if your hospice and its policies are user-friendly

--Spelling out the benefits of your hospice to your various constituents

--How to go about identifying your target markets

--Details on how to identify analyze and segment your target markets

--Practical ways to develop your relationships with prospective patients, families and providers

--Knowing your referral sources

--Professional ways you can reach out to regulators and lawmakers in your region to educate them about your hospice

--Reaching under-served groups with your hospice message

Plus a live Question and Answer Session

Who Will Benefit From The CD-Rom Of This Audio Conference:

Hospices, home health agencies, hospitals, health systems, healthcare providers, hospice administrators, president/CEO, reimbursement manager, chief financial officer, executive director, home care director, director of development, nursing administrator, executive vice president, clinical services director, program director, hospice director, VP business development, director of patient care, director of social services, assistant administrator and coordinator.

"Attend" this program right in your office and enjoy significant savings - no travel time or hassle; no hotel expenses. It's so convenient! Invite your staff members to participate.

For more information visit http://www.researchandmarkets.com/reports/c28702
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Dec 12, 2005
Words:476
Previous Article:Evergreen Systems, Inc. Announces Second in ITIL Assessment Series; ITIL Adoption Clearly Outpacing All Other Process/Compliance Frameworks in U.S.
Next Article:China Business Guide 2006 Will Illuminate Your Journey into This Vast Land of Business Opportunities.
Topics:



Related Articles
Experiences of Older Women With Cancer Receiving Hospice Care: Significance for Physical Therapy.
HELPING HEARTS HOSPICE AIDS WHOLE FAMILIES.(News)
LIVING WILL LETS CANCER PATIENT AVOID AGONY.(News)(Statistical Data Included)
U.S. study of death in institutions.(General)
Final understanding.(Editorials)(Planning makes end-of-life care less stressful)(Editorial)(Obituary)
A circle of care: coordination between nursing homes and hospice.(PASSAGES: CARE AND DIGNITY THROUGH HOSPICE)
Aged-care facilities face challenges in providing quality palliative care: as New Zealand's population ages, more people will die in aged-care...
Perinatal hospice: another choice for women facing unplanned pregnancies?
"You just do your part. God will do the rest.": spirituality and culture in the medical encounter.
Hospice and palliative care.(Canada)

Terms of use | Copyright © 2008 Farlex, Inc. | Feedback | For webmasters | Submit articles