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According to a Communications and Public Relations Executive at VITAS Innovative Hospice Care, 'Americans Appear to Be Increasingly More at Ease in Thinking about and Discussing Issues Related to End-of-Life Care'.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c28702) has announced the addition of Successful Hospice Marketing Methods, Live Audio-Conference on CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 to their offering.

The need for active marketing of hospice and palliative care palliative care (paˑ·lē·ā·tiv kerˑ),
n an approach to health care that is concerned primarily with attending to physical and emotional comfort rather
 is crucial. Although the hospice community has come forward in recent years with marketing efforts, more needs to be done, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 industry officials.

"Successful Hospice Marketing Methods," a new senior level tele-briefing was held on Thursday, April 14, 2005 at 1:30 PM Eastern time.

While awareness of hospice is slowly spreading throughout the country, misconceptions and negative stigmas still exist. According to a communications and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  executive at VITAS Innovative Hospice Care, "Americans appear to be increasingly more at ease in thinking about and discussing issues related to end-of-life care." "But there are still huge gaps in Americans' knowledge about these issues. Misconceptions about the cost and payment for end-of-life care persist among a sizable subset of the population."

The objective in offering this CD-ROM of the teleconference, "Successful Hospice Marketing Methods," is to share those marketing methods that been successful in: Increasing the public's knowledge of hospice - emphasizing the wonderful work they do and allaying public fears; and increasing physicians comfort level with Hospice - so patients are referred to Hospice in a more beneficial timeframe.

Speaker Panel:

--Michael Bell, Vice President of Development and Community Relations 1. The relationship between military and civilian communities.
2. Those public affairs programs that address issues of interest to the general public, business, academia, veterans, Service organizations, military-related associations, and other non-news media entities.
, The Hospice of the Florida Suncoast For other uses, see Suncoast.

The Florida Suncoast is a colloquial name for the west-central and southwest peninsular Florida coastal area between Tarpon Springs to the north, and Naples to the south, and includes the Tampa Bay area.
 

--Mary Lou Dahms, Director of Marketing and Public Relations, Hospice of the Red River Valley
See also the Red River disambiguation page.


The Red River Valley is a region in central North America that is drained by the Red River of the North.
 

--Brad Stuart MD., Medical Director, Sutter VNA VNA
abbr.
Visiting Nurse Association
 & Hospice of Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern  

Topics Covered:

--How successful hospices are marketing their programs

--The best marketing practices of hospice leaders

--The role of hospice staff in marketing your organizations program

--How to determine if your hospice and its policies are user-friendly

--Spelling out the benefits of your hospice to your various constituents

--How to go about identifying your target markets

--Details on how to identify analyze and segment your target markets

--Practical ways to develop your relationships with prospective patients, families and providers

--Knowing your referral sources

--Professional ways you can reach out to regulators and lawmakers in your region to educate them about your hospice

--Reaching under-served groups with your hospice message

Plus a live Question and Answer Session

Who Will Benefit From The CD-Rom Of This Audio Conference:

Hospices, home health agencies, hospitals, health systems, healthcare providers, hospice administrators, president/CEO, reimbursement manager, chief financial officer, executive director, home care director, director of development, nursing administrator, executive vice president, clinical services director, program director, hospice director, VP business development, director of patient care, director of social services social services
Noun, pl

welfare services provided by local authorities or a state agency for people with particular social needs

social services nplservicios mpl sociales 
, assistant administrator and coordinator.

"Attend" this program right in your office and enjoy significant savings - no travel time or hassle; no hotel expenses. It's so convenient! Invite your staff members to participate.

For more information visit http://www.researchandmarkets.com/reports/c28702
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 12, 2005
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