According to Stax, Behavior Doesn't Change Overnight, That Goes for Cell Phones Too, All You Have to Do is Ask, and Watch.Business Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--Dec. 11, 2003 Pundits have pronounced; analysts have estimated; there is no shortage of opinions: Now that the new cellular phone portability law is "live" (in the initial 100 cities, at least), everyone wants to know whether cell phone customers are flocking to new carriers (VZ, SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. , AWE, DT, BLS See Bureau of Labor Statistics. , PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , NXTL, AT). To determine potential win/loss rates and share changes over time, Stax has been asking a representative sample of 1800 consumers per month since September 2003 about their cell phone service usage, their recent actions on choosing providers, and their future intentions (whether switching or not, and from which to which provider). We've been recording their responses since September to develop a baseline, and will continue interviewing 1800+ per month going forward, analyzing results to show potential win/loss rates and share changes over time. Given that many consumers have annual contracts, expiration dates Expiration Date The day on which an options or futures contract is no longer valid and, therefore, ceases to exist. Notes: The expiration date for all listed stock options in the U.S. will truly "release" more consumers to change carriers, which may lead to measurable shifts in market share. Results are available via our Stax Cell Phone Portability Report, available either as a standalone stand·a·lone adj. Self-contained and usually independently operating: a standalone computer terminal. "to-date report" or as an ongoing tracking study. (Statistically, previous Stax studies on relative market share changes have been strongly corroborated cor·rob·o·rate tr.v. cor·rob·o·rat·ed, cor·rob·o·rat·ing, cor·rob·o·rates To strengthen or support with other evidence; make more certain. See Synonyms at confirm. by actual market events.) Continuing this research and analysis on a monthly basis means that our clients will have a consistent set of data and early indications of share changes and potential share changes, from the best source possible--the buyer. About Stax's Cell Phone Service report, available to buy-side and corporate customers only: Every month, Stax surveys cell phone users about their service provider, purchase behavior, and intent to switch providers (from which to which). We compare this data with publicly available information drawn from a wide range of trade publications, consumer websites, and industry experts concerning wireless service quality/coverage, customer service, customer impressions, and rankings and ratings of performance. Our results and analysis point to winners and losers, share changes, and reasons for change. With demographic data in hand, on a customized basis, we can even determine which customer segments are shifting. About Stax Inc.: Stax provides clients with independent research and analysis to make better strategic, operating, and investment decisions. Our clients include major corporations, blue chip private equity firms, hedge funds hedge fund, in finance, a highly speculative, largely unregulated investment device. Originating in the 1950s, the funds "hedge" by offsetting "short" positions (borrowing a security and then selling it at a higher price before repaying the lender) against "long" , and mutual funds. www.stax.com Cambridge, New York Cambridge, New York may refer to either:
|
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion