According to Pyramid Research Study, India Mobile Gaming Market Is On Track To Expand 700% by 2010.CAMBRIDGE, Mass. -- According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent Pyramid Research survey of mobile phone users across the BRIC BRIC Brazil, Russia, India and China (world affairs) BRIC Brooklyn Information & Culture BRIC Biological Research Information Center (Korea) BRIC Benign Recurrent Intrahepatic Cholestasis (Brazil, Russia, India and China) countries and the U.K., India ranked as the top mobile game market. Of the 355 respondents in India that identified themselves as mobile data users, 32% said that they play mobile games monthly, exceeding the UK mark of 15%. "Almost a third of Indian mobile data users were restricted from mobile gaming by a lack of sophisticated handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. availability," says Pyramid Research Senior Analyst Nick Holland. Handsets lag behind users' desire for data capabilities; 94% of mobile handsets in India operate on either GSM (Global System for Mobile Communications) A digital cellular phone technology based on TDMA that is the predominant system in Europe, but also used worldwide. Developed in the 1980s, GSM was first deployed in seven European countries in 1992. or CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. One standards, both with minimal data capabilities. With the rollout of new handsets and networks, Pyramid Research believes the mobile gaming market could expand 700% by 2010, to more than US$200 million annually. "Also noteworthy is the level of traction that occurs with India's mobile gamers" adds Holland. "Respondents from other countries that tried mobile gaming just once ranged between 8% and 20%; in India this figure stands at 3.9%." This indicates that subscribers in India are far more enthusiastic about mobile gaming than subscribers surveyed elsewhere and once they have tried it, they tend to get hooked. "It would be wise for manufacturers and carriers to focus attention on handsets specifically designed for gaming and on the development of gaming content, particularly if it is custom-made for the Indian market," concludes Holland. About Pyramid Research's BRIC Mobile Data Adoption Study The BRIC Mobile Data Adoption Study helps quantify the mobile data market opportunity by assessing current consumer adoption levels and usage patterns for mobile data services.. Consisting of over 2500 interviews with wireless subscribers across the BRIC region and the U.K., the study gauges current mobile data usage habits, content preferences and price elasticity for new services. It helps vendors, mobile operators and content owners accurately size market demand and develop service offerings, price points and distribution channels to increase mobile data usage with current and future subscribers. http://www.pyramidresearch.com/pt_bric.htm?SC=PRin About Pyramid Research For twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights. 2. , Pyramid Research has helped companies in the converging con·verge v. con·verged, con·verg·ing, con·verg·es v.intr. 1. a. To tend toward or approach an intersecting point: lines that converge. b. communications, media and technology industries stay ahead of market trends, understand competitive threats and capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. opportunities. http://www.pyramidresearch.com/index.htm?SC=PRin |
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