According to Projections, Global CRM License Sales Will Grow 9% Annually Through 2012, Reaching $440 Million.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c86662) has announced the addition of Datamonitor's new report: Customer Relationship Management in Global Insurance (Executive Presentation) to their offering. In todays highly competitive market where consumers are less loyal than ever, insurers must retain and grow their most profitable customers, all while minimizing the resources spent on low- or no-profit policyholders. In pursuit of this goal, insurers will find CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. to be invaluable tool in valuing and managing each customer interaction. Scope - A detailed examination of the market drivers and inhibitors for CRM in insurance - Key strategies for maximizing the return on investment (ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ) of CRM projects - Market sizes and forecasts for CRM license sales, broken down by region and insurer-type Highlights of this title Insurers must gain a full view of the customer in order to identify and grow the most profitable customers, and marginalize mar·gin·al·ize tr.v. mar·gin·al·ized, mar·gin·al·iz·ing, mar·gin·al·iz·es To relegate or confine to a lower or outer limit or edge, as of social standing. the customers that have little or no profit potential. To capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. opportunities and to thwart competition, insurers must become customer centric. The insurers that master the customer relationship will witness a boom to the bottom line. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Datamonitor projections, global CRM license sales will grow 9% annually through 2012, reaching $440 million. Key reasons to purchase this title - Understand how to compete better in today's evolving insurance market - Understand the current and future direction of CRM spending in the insurance sector For more information visit http://www.researchandmarkets.com/reports/c86662 Source: Datamonitor |
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