According to Interbrand: Battle for the brands: M&A wars heat up as food companies search for the perfect global brand.

Business Editors

NEW YORK--(BUSINESS WIRE)--May 23, 2000

(...Who wouldn't want to own Skippy and Hellman's and Haagen-Daz)

When Diageo (Haagen-Daz and Pillsbury) jumps into the bidding for all of part of Bestfoods (Skippy and Hellman's) against Unilever (Ben & Jerry's and Slim-Fast), it's clear that the next round in the M&A wars belongs to the brand acquirers, according to branding experts at Interbrand.

Raymond Perrier, Global Director, Brand Valuation, and John Grace, Executive Director, for Interbrand, the world's leading branding consultancy, can address:

-- How to create and maintain brand value.

-- When it makes sense to merge two existing brands or create a new one.

-- How to rescue a failing brand.

Interbrand experts can also talk about:

-- How to create and maintain brand value.

-- When it makes sense to merge two existing brands or create a new one.

-- How to rescue a failing brand.

Interbrand (www.interbrand.com) is the world's leading brand consultancy. Clients include such global brands as Lucent Technologies, BMW, British Airways, PricewaterhouseCoopers, Pharmacia & Upjohn, Kellogg's, Procter & Gamble, and Fatbrain.com. Interbrand has 25 offices in 19 countries.