According to Interbrand, Is bigger really better when it comes to luxury brands? LVMH is certainly going to find out.Business Editors NEW YORK--(BUSINESS WIRE)--December 20, 2000 (...you have to either grow the market or grow the brand) When LVMH LVMH Moët Hennessy-Louis Vuitton (upscale retailer) added US fashion house, Donna Karan Donna Karan is the fashion designer and the creator of the DKNY (Donna Karan New York) clothing label. She was born Donna Ivy Faske on October 9, 1948 in Forest Hills, New York. , to its portfolio of recent luxury brand acquisitions (watchmakers Ebel and TAG Heuer TAG Heuer (pronounced: täg-hoi-er) is a Swiss watchmaker known for its mid - high range sports watches and chronographs. It is a division of leading luxury goods company LVMH. The company motto is "Swiss Avant-Garde Since 1860". , jeweler Chaumet, English shirt maker Thomas Pink Thomas Pink is a retail clothing business which started in London in 1984. The concept was created by three Irish entrepreneurs, brothers James, Peter and John Mullen. The company was named for an 18th century London tailor who was known for making much sought-after red ('pink') , 51% of Italian fashion house Fendi), the French luxury brands conglomerate once again demonstrated that the acquisition of a luxury brand doesn't come cheap, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. brand management experts at Interbrand - but can the new owners justify the high prices they pay for these assets? John Grace, Director of Business Development for Interbrand, the world's leading branding consultancy, can address: -- Why it's difficult to successfully operate a portfolio of distinct and varied luxury brands - and what changes LVMH might have to make in Donna Karan's brand positioning to grow the company's brand value to justify the purchase. -- How global marketing presents brand challenges to LVMH and other luxury brand owners - and how they might overcome these challenges. -- What other luxury brand marketers are doing right - and what lessons LVMH can learn from them. Interbrand experts can also talk about: -- The role of brand value management. -- Branding challenges posed by luxury products. -- Internet issues for the marketing of luxury brands. Interbrand (www.interbrand.com), the world's largest brand consultancy, combines the rigorous strategy and analysis of a management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects practice with the entrepreneurial and creative spirit of branding and design. The company offers a comprehensive array of consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" that guide clients in the creation, enhancement, maintenance and valuation of their most valuable asset - their brands. Founded in 1974, Interbrand has 25 offices in 18 countries around the globe and clients from among the most respected businesses in both the traditional and new economies, including AT&T, Procter & Gamble, Heinz, 3Com, Dell and Symantec. |
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