According to In-Stat, Mobile Social Networks Embraced by Millenials.

SCOTTSDALE, Ariz. -- First bullet of release dated May 27, 2008 should read: In-Stat predicts a steady growth rate culminating in the number of US millennials subscribing to mobile social networking reaching nearly 30 million by the year 2012 (sted In-Stat forecasts over 229.5 million mobile subscribers globally could be using mobile social networking services by 2012).

The corrected release reads:

ACCORDING TO IN-STAT, MOBILE SOCIAL NETWORKS EMBRACED BY MILLENIALS

Mobile social networks are quite popular with the Millennial generation, just as social networking is, reports In-Stat (http://www.in-stat.com). Blogging, photo and video sharing, location-based socialization services, games, SMS, and IM will eventually be combined to afford the mobile user the entire social networking experience from a handset application, the high-tech market research firm says. The mobile handset will simply become an extension of the user in most aspects of life.

"The critical issue most mobile social networking site and application developers struggle with is how to make money with their services," says Jill Meyers, In-Stat analyst. "There are three primary methods of revenue generation for mobile social networking applications-- advertising, subscription services, and premium upgrades."

Recent research by In-Stat found the following:

* In-Stat predicts a steady growth rate culminating in the number of US millennials subscribing to mobile social networking reaching nearly 30 million by the year 2012.

* Social network advertising continues to be experimental to marketers, but 2008 revenues are predicted to be over $1.5 billion.

* Last year's introduction of the iPhone enabled the least techno-savvy user to surf the Internet, download and play music, take pictures, send messages, and record videos, all on a thin, touch-screen-operated unit. This has changed mobile phone users' expectations.

The research, "Mobile Social Networking: Marketing to Millenials" (#IN0804034MCM), covers the worldwide market for mobile social networking. It provides results of In-Stat's 2007 Consumer Mobility Study (CMS), drawn from a random selection of U.S. residents subscribing to a wireless service. It also analyzes market drivers and barriers, and provides a forecast of mobile social networking users worldwide through 2012. A roundup of U.S. mobile social network providers is included.

For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/wcatalogue.asp?id=231 or contact a sales representative: http://www.instat.com/sales.asp

The price is $2,495 (US).

About In-Stat

Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat's experienced staff and in-depth research to support critical business, product and technology decisions. In-Stat's insights are derived from both a deep technology understanding and comprehensive research, which examines each segment of the value chain for each market. Regular and ongoing end-user demand and primary research surveys underpin much of the analysis, enabling In-Stat to provide incisive market knowledge and guidance on future market opportunities via syndicated research products, custom consulting, and advisory services.

In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.