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According to In-Stat, E-Book Consumers want Longer Battery Life, Internet Connectivity and Email.


SCOTTSDALE, Ariz. -- The electronic book (e-book) segment, having firmly established itself in the US market, has plenty of room for growth that will be bolstered bol·ster  
n.
A long narrow pillow or cushion.

tr.v. bol·stered, bol·ster·ing, bol·sters
1. To support or prop up with or as if with a long narrow pillow or cushion.

2.
 by new features such as e-mail and Web connectivity, reports In-Stat (http://www.in-stat.com). An e-book is a handheld consumer electronics (CE) device capable of accessing and storing a wide array of digitized books for portable use. Examples are the Amazon Kindle A portable e-book device from Amazon.com that provides wireless connectivity to Amazon for e-book downloads as well as Wikipedia and search engines. Using Sprint's EV-DO cellphone network, dubbed WhisperNet, wireless access is free. It also includes a built-in dictionary.  DX and the recently introduced Sony E-Reader Daily Edition.

"According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 In-Stat's most recent consumer survey, current e-book owners desire email capability in the next e-book they purchase", says Stephanie Ethier, In-Stat analyst. "Longer battery life and Internet connectivity are the top two desired features among respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy.  who don't currently own an e-book but plan to buy one in the next year."

Recent research by In-Stat found the following:

* Amazon is the leading brand of e-book owned.

* The largest percentage of e-book owners (45.5%) is spending between $9 and $20 a month on e-book content.

* Eleven percent of total survey respondents said they planned to purchase an e-book over the next 12 months.

The research, "Electronic Book Survey: US Consumers' Attitudes and Behaviors Towards the Burgeoning E-Book Market" (#IN0904571ID), covers the US market for e-books with results from a US consumer survey. It includes:

* Examination of consumer attitudes towards e-books.

* Preferences of current and potential users.

* Data on how much consumers are willing to spend on e-book devices An e-book device, sometimes also called an e-book reader, is a device used to read e-books. It may be a device specifically designed for that purpose, or one intended for other purposes as well. The term is restricted to hardware devices, not software programs. .

* Habits of current e-book users including monthly spending estimates.

For a free sample of the report and more information, please contact a sales representative: http://www.instat.com/sales.asp

To purchase it online, please visit: http://www.instat.com/catalog/wcatalogue.asp?id=27

The price is $1,495 (US).

About In-Stat

In-Stat's market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV.  and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services advisory services

advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal
 to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies worldwide rely on partnerships with In-Stat's tenured ten·ured  
adj.
Having tenure: tenured civil servants; tenured faculty.

Adj. 1. tenured
, experienced staff and on our in-depth market intelligence to support critical business, product and technology decisions.

In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information Reed Business Information is a large business publisher in the United States, United Kingdom, continental Europe, Australia and Asia. It is a division of Reed Elsevier.

In 2005, Reed Business Information started the Quill Awards, a literary award broadcast on NBC.
, In-Stat is a division of the largest business-to-business publisher in the U.S.
COPYRIGHT 2009 Business Wire
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Publication:Business Wire
Date:Sep 9, 2009
Words:443
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