According to Icon Medialab What's the e-consulting industry's dirty little secret? Employee turnover - and it's getting worse, too.

Business Editors

NEW YORK--(BUSINESS WIRE)--August 10, 2000

(...whatever you do, don't tell the client)

The e-business boom has had an unexpected and unwelcome side effect, say strategists at Icon Medialab - widespread churning of key strategy, creative and technology personnel on some of the industry's biggest e-business consulting projects (and the client doesn't like it, either).

Chad Gallant, co-managing director of Icon Nicholson, a leading global e-business and Internet professional services firm, can address:

-- Global challenges to e-business.

-- Integration of back-end strategies in local markets.

-- Why people entering the industry have such high expectations - and

what needs to be done to keep them motivated and on the job.

Icon Medialab experts can also talk about:

-- Global challenges to e-business.

-- Integration of back-end strategies in local markets.

-- The role of branding in the development of effective e-strategies.

Icon Medialab (www.iconmedialab.com) is the e-business consultancy with the most expansive global reach, providing innovative strategic, creative and technology solutions to clients in the U.S., Europe and Asia. With more than 1,800 employees in 16 countries, Icon Medialab provides competitive advantage to clients through rapid local deployment and customization of best-in-class strategies and applications. Founded in Sweden in 1996, Icon Medialab offers expertise across all platforms and devices, including wireless and mobile applications. The firm has developed and executed award-winning programs for clients like Coca-Cola, Fujitsu, L'Oreal, Motorola, Nestle, Opel, Siemens, Sony, Tetra Pak, Telia and The Metropolitan Museum of Art and Volkswagen. Icon Medialab stock is traded on the Stockholm Stock Exchange (ICON).