According to Icon Medialab, Why Do Most Websites Fail? for the Same Reason That Airplanes Fall Out of the Sky - Pilot Error.Business Editors NEW YORK--(BUSINESS WIRE) Sept. 21, 2000 (...so what does the customer want, anyhow an·y·how adv. 1. In whatever way or manner; however: I'll cook it anyhow you like. They came anyhow they could  by boat, train, or plane. ?)The majority of existing consumer e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. sites are failures by any reasonable measure of commercial success, say strategy experts at Icon Medialab, and most fail precisely because they are based on static marketing data, poor use of human computer interaction (HCI (Human Computer Interaction) Refers to the design and implementation of computer systems that people interact with. It includes desktop systems as well as embedded systems in all kinds of devices. ) technology and little or no attention to the true needs of the customer. Tom Nicholson, Chief Creative Officer of Icon Medialab, a leading global e-business and Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. firm, can address: - Why companies often fail to understand the emotional needs and information requirements of the online customer--and how that translates into poor results, both for B2C and B2B sites. - Why functionality/user experience is often ignored in site development--and what the warning signals are. o Why it's easier to sell books and CDs online than insurance policies--and how HCI is being used to improve the online sales of more complex financial services products. Icon Medialab experts can also talk about: - Global challenges to e-business. - Integration of back-end strategies in local markets. - The role of branding in the development of effective e-strategies. Icon Medialab (www.iconmedialab.com) is the e-business consultancy with the most expansive global reach, providing innovative strategic, creative and technology solutions to clients in the U.S., Europe, Asia and Australia. With more than 1,800 employees in 19 countries, Icon Medialab provides competitive advantage to clients through rapid local deployment and customization of best-in-class strategies and applications. Founded in Sweden in 1996, Icon Medialab offers expertise across all platforms and devices, including wireless and mobile applications. The firm has developed and executed award-winning programs for clients such as Fujitsu, L'Oreal, Motorola, Nestle, Opel, Siemens, Sony, Tetra Pak Tetra Pak is a multinational food processing and packaging company of Swedish origin. It was founded in 1951 in Lund, Sweden by Ruben Rausing and Erik Wallenberg. The company is part of the Tetra Laval group which also includes Sidel- who specialise in PET bottles- and DeLaval, a , Telia and The Metropolitan Museum of Art and Volkswagen. Icon Medialab stock is traded on the Stockholm Stock Exchange The Stockholm Stock Exchange (Swedish: Stockholmsbörsen) is a stock exchange located in Stockholm, Sweden. Founded in 1863 [1] it is the primary securities exchange of the Nordic Countries. (ICON). For more information, please contact: Laurie Dodge at 212.981-0560 or ldodge@icon-nicholson.com Kathy Lessner, Miller DeMartine Group, 212.988.1566 or klessner@mdgpr.com |
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