According to Icon Medialab, The Empire Strikes Back--Will Dot-Corps Do This Christmas What Dot-Coms Couldn't Do Last Christmas?Business Editors NEW YORK--(BUSINESS WIRE)--Nov. 16, 2000 (...not if they keep putting obstacles in the way of consumers) Retailing, toy, music and electronics companies are placing multi-million-dollar bets on their e-business strategies this Christmas, but they run the risk of repeating many of the same mistakes made by dot-coms last year, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. e-business experts at Icon Medialab--and, for most, it's too late now to change course. Chad Gallant, co-managing director of Icon Medialab New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , a leading global e-business and Internet professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. firm, can address: -- Why many websites still have `usability' problems that foil consumers who want to purchase--and what the biggest barriers are. -- How many websites build potential eCRM (electronic customer relationship management) issues into their site design--and how eCRM problems can snowball into marketing and PR nightmares. -- Why online branding remains a problem for many web marketers--and how it impacts their revenues and profits. Icon Medialab experts can also talk about: -- Global challenges to e-business. -- Integration of back-end strategies in local markets. -- The role of branding in the development of effective e-strategies. Icon Medialab (www.iconmedialab.com) is the world leader in providing integrated e-business and professional services to companies doing business globally. Recognized by the World Economic Forum as one of the world's pioneering new technology companies, Icon Medialab helps clients attain competitive advantage and generate long term value by utilizing the power of emerging technologies to build stronger, more profitable relationships with customers, business partners, employees, suppliers and shareholders. Icon Medialab delivers on the promise of the New Economy with more than 2,000 employees deployed in 19 countries throughout Europe, Asia, Australia and North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . As a recognized leader in HCI (Human Computer Interaction) Refers to the design and implementation of computer systems that people interact with. It includes desktop systems as well as embedded systems in all kinds of devices. and wireless applications, the company has developed and executed award-winning programs for such clients as Fujitsu, L'Oreal, Motorola, Nestle, Opel, Siemens, Sony, Tetra Pak Tetra Pak is a multinational food processing and packaging company of Swedish origin. It was founded in 1951 in Lund, Sweden by Ruben Rausing and Erik Wallenberg. The company is part of the Tetra Laval group which also includes Sidel- who specialise in PET bottles- and DeLaval, a , Telia, The Metropolitan Museum of Art and Volkswagen. Founded in Sweden in 1996, Icon Medialab's stock is traded on the Stockholm Stock Exchange The Stockholm Stock Exchange (Swedish: Stockholmsbörsen) is a stock exchange located in Stockholm, Sweden. Founded in 1863 [1] it is the primary securities exchange of the Nordic Countries. (ICON). |
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