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According to CustomerAsset.com, Why Send Your Chat Line Jobs to India? Because That's Where the Talent is - and It's Cheaper, Too.


Business and Technology Editors

NEW YORK--(BUSINESS WIRE)

September 21, 2000 (...is an American accent different from a British accent online?)

The e-business boom has left US e-businesses scrambling See scramble.  for new tech hires generally, but the real crunch is coming in the critical customer relationship management function, say eCRM experts at CustomerAsset.com - and that's why many more companies are looking to outsource the function in India.

Raghu Krishnaiah, head of US operations for CustomerAsset.com, a global eCRM (electronic customer relationship management) company, can address:
- Why key eCRM functions like chat lines, electronic help desks and warranty
inquiries are being outsourced effectively to offshore locations - and how
issues like accent, business culture and consumer attitudes are addressed.

- Why India is suddenly the hot market for outsourced eCRM talent - and why
many US companies and strategy consultants have trouble tapping into it.

- Why the potential of eCRM outsourcing in markets like India is enormous - and
how it addresses hiring issues for US e-businesses.


Krishnaiah can also address:

- Data mining of customer data - eCRM strategy issues - Data base management

CustomerAsset.com is a global eCRM company providing customer interaction and database management services to e-businesses in the US, UK and India Headquartered in Bangalore, India, CustomerAsset.com is funded by eVentures India, a joint venture between SOFTBANK, ePartners (News Corporation) and P K Mittal (Ispat Group). CustomerAsset.com's services run the entire gamut See color gamut.

gamut - The gamut of a monitor is the set of colours it can display. There are some colours which can't be made up of a mixture of red, green and blue phosphor emissions and so can't be displayed by any monitor.
 of the eCRM spectrum including inbound in·bound 1  
adj.
Bound inward; incoming: inbound commuter traffic.

Adj. 1. inbound
 and outbound out·bound  
adj.
Outward bound; headed away: outbound trains.

Adj. 1. outbound - that is going out or leaving; "the departing train"; "an outward journey"; "outward-bound ships"
 customer interaction management, data mining, and campaign planning The process whereby combatant commanders and subordinate joint force commanders translate national or theater strategic and operational concepts through the development of campaign plans.  and fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
.
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Publication:Business Wire
Date:Sep 21, 2000
Words:250
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