According to CustomerAsset.com, If India is So Far Away, Why Did GE Put Its Global Customer Service Center There?

Business Editors, Technology Writers

NEW YORK--(BUSINESS WIRE)--Oct. 11, 2000

(...the accent may be American, but the rep is in New Delhi)

Leading global companies, particularly those in e-business, are looking at the example set by GE in setting up its global call center for customer care outside of New Delhi, according to eCRM experts at CustomerAsset.com -- and more are expected to follow GE's lead, either as an internal function or on an outsourced basis.

Raghu Krishnaiah, head of US operations for CustomerAsset.com, a global eCRM (electronic customer relationship management) company, can address:

-- Why key customer service functions, including chat lines, electronic help
desks and warranty inquiries, are being outsourced to India -- and how issues
like accent, business culture and consumer attitudes are addressed.

-- Why India is suddenly the hot market for outsourced eCRM talent -- and why
many US companies and strategy consultants have trouble tapping into it.

-- Why the potential of eCRM outsourcing in markets like India is enormous --
and how it addresses hiring issues for US e-businesses.

Krishnaiah can also address:

-- Data mining of customer data

-- eCRM strategy issues

-- Cost benefits of eCRM outsourcing in India

CustomerAsset.com is a global eCRM company providing customer interaction and database management services to e-businesses in the US, UK and India Headquartered in Bangalore, India, CustomerAsset.com is funded by eVentures India, a joint venture between SOFTBANK, ePartners (News Corporation) and P K Mittal (Ispat Group). CustomerAsset.com's services run the entire gamut of the eCRM spectrum including inbound and outbound customer interaction management, data mining, and campaign planning and fulfillment.