According to CustomerAsset.com, How Can E-businesses Know So Much About Technology and So Little About Their Customers?

Business Editors, High-Tech Writers

NEW YORK--(BUSINESS WIRE)--Sept. 8, 2000

(...and what you don't know can definitely hurt you)

The dark side of the boom in e-business is the pressure it puts on organizations to deal with customer demands for instant access to post-purchase information and service, say eCRM experts at CustomerAsset.com -- and that's where the greatest potential lies for rapid erosion of brand loyalty.

Raghu Krishnaiah, head of US operations for CustomerAsset.com, a global eCRM (electronic customer relationship management) company, can address:

-- How e-businesses lose customers after the purchase is made -- and what the
warning signs are.

-- Why e-businesses often find it difficult to leverage the
customer-interaction information they routinely collect -- and how that data
can be used as an important strategic and operating tool.

-- Why outsourcing such a critical function can actually provide e-businesses
with greater flexibility and functionality at lower cost -- and how outsourcing
can also address the ongoing problem of hiring tech-oriented personnel in a
booming economy.

Krishnaiah can also address:

-- Data mining of customer data

-- eCRM strategy issues

-- Data base management

CustomerAsset.com is a global eCRM company providing customer interaction and data mining services to e-businesses in the US and the UK. Headquartered in Bangalore, India, CustomerAsset.com is funded by eVentures India, a joint venture between SOFTBANK, ePartners (News Corporation) and P K Mittal (Ispat Group). CustomerAsset.com's services run the entire gamut of the eCRM spectrum, including inbound and outbound customer interaction management, data mining and campaign planning and fulfillment.