According to BizRate.com, Comparison Shopping Bots are Coming of Age.Business Editors LOS ANGELES--(BUSINESS WIRE)--March 14, 2002 Brick & Mortar Store-To-Store Comparison Shopping Has Been Replaced By Online Site-To-Site Comparison Shopping, But It's the Comparison Shopping Bots A program that searches the Web for the best price for a particular item you wish to purchase. See bot. Which Are Poised To Win The Comparison Shopping Wars Consumers have always comparison shopped because it is the American way The American way of life is an expression that refers to the "life style" of people living in the United States of America. It is an example of a behavioral modality, developed from the 17th century until today. to get a competitive price. But, with the advent of the Web and online buyers' increased sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. , specialty comparison shopping bots are emerging as the consumer's method of choice, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new study by the #1 comparison shopping site BizRate.com. More than three out of four (77%) shoppers who already comparison shop online admit they used to comparison shop the old-fashioned way - by traveling to and from brick & mortar stores or by reading circulars. Chuck Davis Content may change as the election approaches. Charles E. , President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BizRate.com, said, "Ten years ago comparison shopping meant going from mall-to-mall and it was a lengthy process involving time, dedication and commitment to getting the best price. When the Internet arrived, it started to make comparison shopping easier and faster as consumers simply jumped from site-to-site online to check-out prices." Yet despite this, nearly half of all online comparison shoppers (50%) complain that it still takes too much time when they have to do their own site-to-site comparison shopping. "There's a new migration taking place. Individuals who have been doing their own site-to-site comparison shopping are now letting the work horse comparison shopping bots do the heavy lifting for them," continued Davis. Comparison shopping bots such as BizRate.com exist to fill the gap in the market for online shoppers. BizRate.com organizes the comparison shopping process. BizRate.com does all the work and research for the consumer by scanning more than 4 million products and 2,000 merchants in seconds, and provides the shopper with the best price options in the context of the best quality merchants. BizRate.com even features over 250 deals a day from across the Web. "It would take weeks and months for the consumer to do this depth of research on their own - even online," concluded Davis. Already, nearly 10% of the online audience used a shopping bot in December 2001 according to Jupiter Media Metrix. According to the Winterberry winterberry, name for two species of shrubs or small trees of the genus Ilex of the family Aquifoliaceae (holly family), native to the eastern half of North America. Both are deciduous but have winter-persistent bright red or yellow berries. Group, by 2005, B2C e-commerce B2C e-commerce The conducting of commerce by companies, government agencies, and institutions with consumers over the Internet. Amazon.com is typical of a company engaged in B2C e-commerce. sales are forecasted to reach $278 billion, and comparison shopping engines are expected to influence $25 billion of that projection.
Incidence of Online Shoppers Using A Comparison Shopping Bot Compared
To Searching Across Sites:
Use Comparison Search Site-To-Site
Shopping Bot
Every time they shop online 8% 13%
Most of the time they shop online 34% 50%
Some of the time they shop online 43% 33%
Never 15% 3%
(Sample: 3,254 Online Shoppers)
The BizRate.com study also found online shoppers are motivated to comparison shop because they feel smart and do not perceive the act of comparison shopping a sign of cheapness. In fact, 74% of online shoppers actually feel guilty if they do not comparison shop because most (52%) view comparison shopping as the route to getting the best deal. BizRate.com Survey Methodology: BizRate.com surveys actual online buyers at the point-of-sale of more than 2,000 leading e-tailers across the Web. The Comparison Shopping study was based on 3,254 online shopper respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. , and conducted from February 20-21, 2002. About BizRate.com Founded in 1996 and based in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , BizRate.com (www.bizrate.com) is the leading comparison shopping site and ecommerce research company on the Web. Connecting millions of buyers to thousands of sellers in a single, organized location, the site provides the best efficiencies for both buyers and sellers. Recently voted one of the "Top 100 Web Sites for 2001" by PC Magazine, BizRate.com's marketplace offers shoppers access to a powerful product search engine, exclusive deals, "hot" product listings and gift guides to empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems consumers to "shop smartly" across 20 popular store categories and more than 2,000 merchants. Through BizRate.com's unbiased consumer rating system, compiled exclusively from point-of-sale and fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. surveys of participating merchants, shoppers can compare merchants across 10 service dimensions. BizRate.com ratings appear on Consumer Reports Online and in Consumer Reports magazine. |
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