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Accolade's On-Line Gaming Strategy Goes Live; Launch of SOLO Plus Campaign; Bundling of EarthLink Network's Internet Access Software With Deadlock.


SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif.--(BUSINESS WIRE)--Aug. 20, 1996--Accolade, a leading publisher of interactive entertainment software, today announced two new initiatives, in support of the company's corporate online strategy.

Accolade's online strategy, announced earlier this year, states that all future Accolade titles will be designed with multiplayer and/or online capabilities.

The first initiative is the launch of the SOLO Plus campaign, a new retail marketing program focusing on educating consumers about which Accolade games are multiplayer and over which technologies and services. Beginning with this month's shipment of Deadlock, a multiplayer planetary conquest strategy game, all multiplayer Accolade games will feature a new SOLO Plus logo on product packaging. The SOLO Plus logo will show consumers at-a-glance which four interconnectivity options for the game are supported: serial, modem, LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. , or Internet.

"The SOLO Plus campaign supports Accolade's commitment to release our titles with multiple forms of multiplayer capability," said Neil Johnston Donald Neil Johnston (b. February 4 1929, Chillicothe, Ohio – d. September 28 1978, Irving, TX) was an American Hall of Fame basketball player at the center position who played 8 years in the NBA from 1951 to 1959. , director of product marketing. "We chose to use the words SOLO Plus to emphasize to consumers that our games not only have great single player capabilities, but great multiplayer capabilities as well."

The second initiative is the signing of an agreement with EarthLink Network, a leading Internet access provider See ISP.

(networking, company) Internet Access Provider - (IAP) A company or other origanisation which provides access to the Internet to businesses and/or consumers.
, to bundle its software with Accolade's Deadlock. Deadlock will include the Windows '95 and Windows 3.1 versions of EarthLink Network's TotalAccess Internet software, which contains the Netscape Navigator An earlier Web browser for Windows, Macintosh and X Windows from Netscape that provided secure transmission over the Internet. Soon after its introduction in 1994, Navigator, or just "Netscape," as it was commonly called, quickly became the leading browser on the Web.  2.0 web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. . Owners of Deadlock are eligible to receive either 15 free days of Internet access or one month free of access charges when they sign up with EarthLink.

EarthLink Network is one of the largest and fastest growing "pure Internet" access providers in North America. A privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market
close corporation, closed corporation, private corporation
, EarthLink offers dial-up and business Internet services from more than 292 points of presence (POPs) in the U.S. and Canada -- with more cities being added weekly. In just under two years, EarthLink has grown from two employees to more than 450. EarthLink Network's TotalAccess was recently rated "A" by "The Net" magazine. The easy-to-use software includes Netscape Navigator 2.0.

Headquartered in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. , Accolade, Inc. publishes action, sports and strategy games for personal computers and next generation gaming systems, such as the Sony PlayStation game console and Sega Saturn. The company's products are distributed in North America by Warner/Elektra/Atlantic Corporation, a unit of Warner Music Group Warner Music Group (WMG) is one of the four major record labels.

Warner Music Group also has a publishing arm, Warner/Chappell Music, which dates back to 1929, when Jack Warner, president of Warner Bros. Pictures Inc.
. Leading titles from Accolade include Bubsy, HardBall, Jack Nicklaus, Deadlock, and Star Control. Accolade games are available from major software specialty stores, computer superstores or direct from Accolade by calling 800-245-7744. For more information about Accolade and its products, please see the World Wide Web at http://www.accolade.com.

CONTACT: Accolade

Erica Krishnamurthy, 408/985-1700

ericak@accolade.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 20, 1996
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