Acclaimed as 'Best Fast Food Find' by New York Times Frozen Fusion Juice and Smoothie Stores Open in Nevada.

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Aug. 25, 1998--Frozen Fusion, a nationally franchised chain serving fresh blended fruit-based smoothies and juices has opened three stores over the past few weeks in Nevada at Primm, Henderson and Las Vegas.

Opening stores throughout Nevada is a strategic move for the company, said Frozen Fusion Vice President of Franchise Expansion Michael Kiick. "With 16 stores now open across the country, we see the Rocky Mountain States, and particularly Nevada, as a key area for development. The warm, arid climate of Nevada, as well as the high volume of foot traffic in each of our locations, has us very excited about this new territory. While these three stores are company owned, additional locations within the state will be franchised. We're talking to a number of potential franchisees now."

"The Frozen Fusion at the new Fashion Outlet of Las Vegas at Primm is especially noteworthy," said Kiick. "It is our company's first kiosk, and was designed to be a model of efficiency. Combined with our in-line mall and airport stores, as well as our urban street front sites in Chicago and Berkeley, we have a diverse range of locations."

The New York Times proclaimed Frozen Fusion as the "best fast food find" when it opened in Washington, D.C.'s National Airport last summer. Frozen Fusion is unique among those companies in the franchise industry, because it is the only national franchise company that is majority-held by an American Indian tribe. One of eight businesses owned by the Salt River Pima-Maricopa Indian Community of central Arizona, the company is set up so that a portion of the earnings support critical tribal programs in health, education and social services.

Kiick sees the uniqueness of the Frozen Fusion concept, which was written up in the February issue of Success Magazine, and their superior product as fueling the company's aggressive national growth. "Smoothies are a great family treat. They appeal to practically all ages and every appetite. Plus, with the current emphasis on fitness and health, these beverages can serve as a fast and healthy meal replacement or satisfying, nutritious snack. These tantalizing beverages provide a rich source of calcium and vitamin C and contain no fat."

Scottsdale-based Frozen Fusion is one of the fastest growing national specialty juice and smoothie franchises. "We just opened two stores in Chicago, two in California, and these three in Nevada. We're also putting finishing touches on stores in seven other states," according to Kiick. The concept was developed to meet the demands of a growing segment of consumers seeking nutritious fast food alternatives.

Among the menu offerings of Frozen Fusion are Smoothie Fusion, a fruit based smoothie; Yogurt Fusion, a combination of nonfat yogurt, fruit and fruit juice; Fruit Fusion, non-dairy fruit and fruit juice beverage with a base of secret ingredients; and Juice Fusion, a tantalizing blend of fresh juice and fruit.

Customers may also add a variety of "Fusion Boosters" (nutraceuticals) such as ginkgo biloba, ginseng, bee pollen, protein powder and multi-vitamins, for added nutritional benefits. Each of Frozen Fusion's smoothies are freshly blended with two or three fruit combinations. The list of fruits includes raspberries, strawberries, guava, bananas, oranges, blueberries, peaches and pineapple.

The company recently announced the launch of an international program. With its growth plans, Frozen Fusion anticipates opening some 300 locations nationwide over the next five years. For more information contact Frozen Fusion at 602/948-5604 or 800/FUN-DRNK.

Frozen Fusion Nevada Locations are:

Fashion Outlet of Las Vegas at Primm, 32100 Las Vegas Blvd., Primm, NV 89019; or call 702/874-1403, fax [phone]. The Galleria at Sunset, 1300 W. Sunset Rd., Henderson, NV 89014; or call 701/874-1403, fax [phone]. Circus Circus, 2880 Las Vegas Blvd., S. Las Vegas, NV 89109; or call 702/893-0623, fax [phone].

Note to Editors: Artwork will be supplied upon request.

    CONTACT:  Frozen Fusion
               Jim Schubert, 602/948-5604
               http://www.frozenfusion.com
                  or
               BWPR, Inc.
               Stephanie Burchfield, 602/460-4111