Acclaimed as 'Best Fast Food Find' by New York Times Frozen Fusion Smoothie Store Opens in Berkeley.SCOTTSDALE, Ariz.--(BUSINESS WIRE)--July 31, 1998--Frozen Fusion, a nationally franchised chain of fruit smoothie smooth·ie also smooth·y n. pl. smooth·ies Slang 1. A person regarded as being assured and artfully ingratiating in manner. 2. A smooth-tongued person. stores, has opened its first store in Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern at 2324 Telegraph Ave in downtown Berkeley Downtown Berkeley is the central district of the city of Berkeley, California, United States, centered around the intersection of Shattuck Avenue and Center Street, and extending north to Hearst Avenue, south to Dwight Way, west to Martin Luther King Jr. , across from the University. Last summer, the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times proclaimed Frozen Fusion the "best fast food find" when it opened in Washington, D.C.'s National Airport. Frozen Fusion, which is featured in the February issue of Success Magazine, is the only national franchise company that is majority-held by an American Indian tribe. One of eight businesses owned by the Salt River Pima-Maricopa Indian Community of central Arizona, the company is set up so that a portion of the earnings support critical tribal programs in health, education and social services. Scottsdale-based Frozen Fusion is rapidly expanding into West Coast locations, offering consumers a unique menu of healthful health·ful adj. 1. Conducive to good health; salutary. 2. Healthy. health  ful·ness n. blended frozen
fruit drinks. A smoothie is a blend of fruit with either a dairy base,
such as yogurt, or a non-dairy fruit base. Each of Frozen Fusion's
smoothies are custom blended with two or three fruit combinations.
The list of fruits customers can choose from includes raspberries, strawberries, guava guava (gwä`və), small evergreen tree or shrub of the genus Psidium of the family Myrtaceae (myrtle family), native to tropical America and grown elsewhere for its ornamental flowers and edible fruit. , bananas, oranges, blueberries, peaches and pineapple. According to Kelly Peters, franchise owner of the Berkeley, Calif. Frozen Fusion location, "Serving the finest smoothie available in an incredible location is truly a recipe for success and fun. Since opening our doors, the community has embraced both the product and our customer service. I encourage anyone considering a smoothie to stop by and give it a try." Making a move to open West Coast stores is a strategic move for the company, said Michael Kiick, vice president of Franchise Expansion. A second California store, located at Universal City Studios' City Walk opened earlier this year. "With 16 stores now open around the country, we see the West Coast as a key area for development. "Not only is it the birthplace of smoothies, sales-per-capita are among the highest in the country, attesting to the fact that these people really love their smoothies! Frozen Fusion is planning to cluster Northern and Southern California with franchisees." Kiick sees the uniqueness of the Frozen Fusion concept and their superior product as fueling the company's aggressive national growth. "Frozen Fusion just opened two stores in Chicago in addition to its two California locations, and is putting finishing touches on stores in seven other states." According to Kiick, "Smoothies are a great family treat. They appeal to practically all ages and every appetite. Being a rich source of calcium and vitamin C vitamin C or ascorbic acid Water-soluble organic compound important in animal metabolism. Most animals produce it in their bodies, but humans, other primates, and guinea pigs need it in the diet to prevent scurvy. , smoothies are quickly becoming a favorite snack or meal replacement with the American public. And because we can prepare these high energy low-fat drinks in about a minute or less, they are extremely attractive to those rushed for time -- the breakfast and lunch crowds." Frozen Fusion was developed to meet the demands of a growing segment of consumers calling for nutritious, upscale, yogurt and fruit-based fast food alternatives. Among the menu offerings of Frozen Fusion are Smoothie Fusion, a fruit-based smoothie; Yogurt Fusion, a combination of nonfat non·fat adj. Lacking fat solids or having the fat content removed. yogurt, fruit and fruit juice; and Fruit Fusion, a tantalizing tan·ta·lize tr.v. tan·ta·lized, tan·ta·liz·ing, tan·ta·liz·es To excite (another) by exposing something desirable while keeping it out of reach. blend of fresh juice and fruit. Customers may also choose to add a variety of nutraceuticals such as Ginkgo Biloba Ginkgo Biloba Definition Ginkgo biloba, known as the maidenhair tree, is one of the oldest trees on Earth, once part of the flora of the Mesozoic period. The ginkgo tree is the only surviving species of the Ginkgoaceae family. , Ginsing, Bee Pollen bee pollen, n mixture of flower pollen, honeybee digestive juices, and nectar. Has been used therapeutically for asthma, allergic conditions, im-potence, bleeding stomach ulcers, altitude sickness, as a dietary supple-ment has been used for cancer, high , Protein Powder and Multivitamins for added nutritional benefits. The company recently announced the launch of an international program. With its growth plans, Frozen Fusion anticipates opening some 300 locations nationwide over the next five years. For more information, contact Frozen Fusion at 602/948-5604 or 800/FUN-DRNK. Frozen Fusion in Berkeley, Calif. is located at 2324 Telegraph Rd., Berkeley, Calif. 94704, or call 510/705-8612, fax 510/705-8613.
CONTACT: BWPR Inc., Phoenix
Stephanie Burchfield, 602/460-4111
or
Frozen Fusion, Scottsdale
Jim Schubert, 602/948-5604
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