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Acclaimed Personalization Summit Brings Its Internationally Recognized Program to New York.

Business Editors & Technology Writers

NEW YORK--(BUSINESS WIRE)--Feb. 12, 2001

Top Personalization, CRM, and Infrastructure experts

converge to evaluate the best solutions for

companies competing in today's Economy

Thought leaders from around the world are preparing to converge at the New York Hilton, April 1-3, for what promises to be the largest and most thought provoking Personalization Summit to date.

As an ever broader number of companies commit to providing personalized experiences across all aspects of their businesses, the Personalization Summit prepares to again be the premier forum for fostering dialog in this ever burgeoning space. Attendees will include major retailers, leading financial service and insurance providers, and the travel and services industries. In addition, a broad array of suppliers will be showcasing breakthrough products to the personalization space as well as proven solutions for Personalization, CRM and retail.

The Customer Relationship Management (CRM)/ Personalization movement has continued to gain steam among savvy companies devoted to adopting advanced marketing techniques.

In its third year, the Personalization Summit has continued to grow, drawing double the attendees over previous conferences and being the launching point for both new products and showcasing the latest in meaningful applications.

"The Personalization Summits continue to be a top draw year after year for a couple of reasons. Certainly the economy has forced many companies to seek additional ways to build lasting relationships with their customers. Personalization and CRM are a proven way to ensure those relationships," said Steve Larsen, president of the Personalization Summits. "In addition the use of these applications continues to broaden- a few years ago, personalization began with online retailers. Today, Multichannel retailers, insurance and financial institutions, the travel industry, even the health care industry is looking at ways to apply these technologies to their businesses."

As an added benefit, prospective attendees who visit the www.personalization.com site to get more information on the conference can receive a free copy of the Peppers and Rogers white paper, E-mail Marketing Maximized, the definitive guide on e-mail marketing. Details can be found on the conference registration page.

Stellar Speakers discuss a Variety of Topics

The Personalization Summit New York will feature the broadest array of speakers yet. These bottom-line oriented visionaries will draw on their own experiences to provide valuable insights on how to use personalization today and where you will see it tomorrow.

Featured speakers include:
-- David Pottruck: President and Co-CEO of Charles Schwab, Author of Clicks and
Mortar.

-- Don Peppers: Author Enterprise One-to-One, and The One-to One Fieldbook,
speaking on "The ROI Imperative For One-to-One Personalization"

-- Malcolm Gladwell, staff writer at the New Yorker and author of The Tipping
Point: How little things can make a Big Difference and co-author of Unleashing
the Idea Virus.

-- Seth Godin: Author of Permission Marketing: Turning Strangers into Friends
and Friends into Customers and co-author of Unleashing the Idea Virus

-- David Weinberger: Co-author of The Cluetrain Manifesto and Editor of the
Journal of the Hyperlinked Organization speaking on "The Personalization
Context"

-- Jack Aaronson, Director of Personalization Barnes and Noble, on "The Rules
of Engagement: How I Learned to stop Worrying and Love Personalization"


Breakout Sessions Highlight real world Applications

Breakout sessions will feature top industry analysts and executives from some of the world most successful companies. Come hear first hand how companies like Kmart's Bluelight.com, GM's Onstar Group, Avon, First Union Bank, and Harte Hanks have refocused on the customer.

Sponsorships & Exhibit Space Going Fast

With the enormous demand from marketing and technology professionals to attend the Summit, sponsors and exhibitors have snapped up slots for this first time in New York event.

-- Underwriters:

-- Net Perceptions

-- Peppers and Rogers Group

-- Platinum Sponsor:

-- Brokat

-- SAS Institute

-- Other Sponsors and Exhibitor

-- Allaire

-- ATG

-- Be Free

-- Black Pearl

-- digiMine

-- Dynamics Direct

-- edocs

-- ePresence

-- ILOG

-- Magnify

-- Manna

-- NCR Corporation

-- Netcentives

-- Net Perceptions

-- Pattern Discovery Software

-- Peppers and Rogers

-- Primary Knowledge

-- Prime Cloud

-- Quadstone

-- QuickDog

-- Response Logic

-- Saffron Technology

-- Trapezo

-- Unica

-- USi

-- Verity

-- Well Connected

-- You Powered

-- Your Compass

Registration & Information

Detailed information on the New York Summit, and the ability to register online for the conference can be found at http://www.personalization.com.

For the first time, the exhibit floor will be open to non-conference attendees. Details on obtaining a show floor pass can also be found on http://www.personalization.com.

To register by phone, call LKE Productions at (800) 340-3010 or (415) 544-9300 or fax registration to: (415) 544-9306. Press and analysts can register by through Ron Foxworthy at LKE Productions at (415) 544-9300 x238 or ron@lke.com. Exhibitor information can be obtained from Susan Terrill at LKE Productions at (415) 544-9300 or susant@lke.com.
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 12, 2001
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