Acclaim Sports `Goes Yard' With `All-Star Baseball 2003' Multi-Million Dollar Marketing Campaign.

Entertainment and Sports Editors

GLEN COVE, N.Y.--(ENTERTAINMENT WIRE)--Feb. 14, 2002

National Advertising, Cross-Promotions, Sponsorships and

In-Store Programs Bring Home Award-Winning Hardball Franchise

Across All-Next-Generation Platforms

Helping to usher in the launch of the most eagerly anticipated baseball video game of the year, Acclaim Sports, a division of Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM), today unveiled its multi-million dollar marketing campaign to support the release of All-Star Baseball 2003 for all of the next-generation gaming platforms.

Shipping at the end of February and available in full nationwide retail distribution on March 7, All-Star Baseball 2003 is the latest installment in the Company's award-winning hardball franchise and features four-time World Series(R) Champion, Derek Jeter. Acclaim is supporting the title with an integrated campaign that includes national advertising, cross-promotions, sponsorships and innovative retail programs. The extensive program begins in March and runs through the summer.

"With its incredible realism, wealth of new features and vast gameplay options, All-Star Baseball 2003 will raise the bar in the category and be the only baseball game available for all of the next-generation platforms," said Evan Stein, Vice President of Brand. "All-Star Baseball is one of our top-selling brands, and we will fully exploit all of our marketing resources to ensure that we have another home run at retail."

Acclaim's multi-million dollar All-Star Baseball 2003 marketing campaign, includes:

- National Television Advertising - :30- and :15-spots featuring Acclaim
spokesperson, Derek Jeter, to air on ESPN, ESPN2, FOX Sports Net, Comedy
Central and E!, as well as in the top local markets;

- Print Advertising - spread and single-page ads to run in dedicated video game
magazines and sports publications, such as Baseball Weekly;

- Radio Advertising - :60-spots featuring Derek Jeter to air on the leading
sports stations in top markets;

- Online Advertising - banners and contests on such highly visited sites as
IGN.com, ESPN.com and bigleaguers.com, as well as a dedicated All-Star Baseball
2003 site on acclaimsports.com;

- Promotions -- innovative cross-promotions with MLB(R) and MLBPA, including
product kiosks in the MLB(R) Road Show with a mega-sampling campaign entitled
the "Cyber Ballpark", as well as in-stadium marketing, featuring an all-expense
paid trip to the "2002 Major League Baseball(R) All-Star Game" in Milwaukee,
WI;

- Sponsorships - game kiosks and All-Star Baseball 2003 signage at the "2002
All-Star FanFest";

- In-Store - POP materials, including signs and banners; co-operative
advertising; in-store product demos; and a pre-sell program with Donruss
trading cards.

Developed by Acclaim Studios Austin under license from Major League Baseball(R) Properties and the Major League Baseball Players Association, Acclaim Sports' All-Star Baseball franchise has been praised by industry press over the past two years for its breakthrough graphics and gameplay. Already highly regarded in the video game industry as the premier baseball series, All-Star Baseball 2003 builds upon that proven success and combines the perfect blend of simulation style hardball for the baseball fanatic, with the ease of use for the casual sports gamer.

All-Star Baseball 2003 will ship at the end of February and be in full retail distribution nationwide on March 7 for the PlayStation(R)2 computer entertainment system, Xbox(TM) video game system from Microsoft and Nintendo GameCube(TM). In addition, the title will be available for the Game Boy(R) Advance in the spring. For more information on All-Star Baseball 2003, please visit www.acclaimsports.com.

About Acclaim Entertainment

Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment game consoles including those manufactured by Nintendo, Sony Computer Entertainment and Microsoft Corporation as well as personal computer hardware systems. Acclaim owns and operates six studios located in the United States and the United Kingdom which includes a motion capture and recording studio in the U.S., and publishes and distributes its software through its subsidiaries in North America, the United Kingdom, Germany, France and Spain. The Company uses regional distributors worldwide. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues "special edition" comic magazines from time to time to support its time valued brands, Turok and Shadow Man. Acclaim's corporate headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information please visit our website at www.acclaim.com.

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