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Acclaim Max Sports' Dave Mirra Freestyle BMX Flips Onto Sega Dreamcast; The First BMX Game For Dreamcast is Now Available in Stores.


Business Editors

GLEN COVE, N.Y.--(BUSINESS WIRE)--Nov. 21, 2000

Acclaim Max Sports, a division of Acclaim Entertainment, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:AKLM AKLM Acclaim Entertainment, Inc. (stock symbol) ), a leading interactive entertainment company, announced that Dave Mirra Freestyle BMX Dave Mirra Freestyle BMX is a video game released in 2000 featuring Dave Mirra and other professional BMX riders. It was developed by Z-Axis Ltd. and published by Acclaim, and was released on the PlayStation, Dreamcast, Game Boy Color and the Windows PC.  for Sega Dreamcast(TM) is now available in retail outlets nationwide.

"We're very excited to bring the first BMX BMX
abbr.
bicycle motocross


BMX
Noun

1. bicycle motocross: stunt riding over an obstacle course on a bicycle

2.
 game to Dreamcast. Based on its success with other platforms and the addition of better graphics and faster gameplay, we know gamers will have an exhilarating ride," stated Steve Felsen, brand director of Acclaim Max Sports.

Dave Mirra Freestyle BMX focuses the aggressive spirit and tremendous energy of BMX riding into an accessible, trick-based action game for Dreamcast. Players are given an open track, a set of tricks, a bike, and the rest is up to them. The challenge: Take their rider from zero to hero in their very own freestyle BMX career.

Dave Mirra Freestyle BMX for Dreamcast was developed by Z-Axis and features 10-Time World Champion Dave Mirra, along with nine other BMX superstars; an innovative open trick system with more than 1,300 possible BMX tricks; 12 interactive environments; a killer soundtrack featuring Sublime, Cypress Hill, Rancid ran·cid
adj.
Having the disagreeable odor or taste of decomposing oils or fats.



rancid

having a musty, rank taste or smell; applied to fats that have undergone decomposition, with the liberation of fatty acids.
 and Social Distortion; and authentic motion-captured BMX tricks by Dave Mirra and Ryan Nyquist.

Acclaim's marketing campaign for Dave Mirra Freestyle BMX is backed by a five month nationwide television, print and online campaign; a dedicated website on www.acclaimmaxsports.com; a comprehensive in-store merchandising program, including pre-sell video, window posters, static clings and comp boxes; and cross-promotions with Slim Jim, UGP UGP Urinary gonadotropin fragment, see there , Dog on a Bike Films and Split.

Editor's Note: For artwork to use with this release, please visit Acclaim's FTP site at ftp FTP
 in full file transfer protocol

Internet protocol that allows a computer to send files to or receive files from another computer. Like many Internet resources, FTP works by means of a client-server architecture; the user runs client software to connect to
://38.240.105.53 (under: Dave Mirra Freestyle BMX).

Acclaim Entertainment Background Information

Acclaim Entertainment, Inc. is a worldwide developer, publisher and mass marketer of software for use with interactive entertainment platforms including Nintendo, PlayStation game console and Sega hardware systems, and PCs. Acclaim owns and operates five studios located in the United States and the United Kingdom, and publishes and distributes its software directly in North America, the United Kingdom, Germany, France, Spain and Australia. Acclaim also distributes entertainment software for other publishers worldwide and publishes software strategy guides. Acclaim's headquarters are in Glen Cove, New York Glen Cove is a city in Nassau County, New York on the North Shore of Long Island. As of the United States 2000 Census, the city population was 26,622. Part of the early 20th century Gold Coast of the North Shore, Glen Cove has a diverse population.  and the company trades on the NASDAQ SmallCap market under the symbol AKLM. For more information please visit our website at www.acclaim.com.

Sega, Dreamcast and the Dreamcast logo are either registered trademarks or trademarks of Sega Enterprises, Ltd.(c) SEGA ENTERPRISES, LTD. All rights reserved.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 21, 2000
Words:422
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