Acclaim Entertainment's N64 Game Turok: Dinosaur Hunter Exceeds Retailer Expectations in First Weeks On Sale.GLEN COVE Glen Cove, city (1990 pop. 24,149), Nassau co., SE N.Y., on the north shore of Long Island, at the entrance to Hempstead Harbor; settled 1668, inc. as a city 1918. , N.Y.--(BUSINESS WIRE)--MARCH 26, 1997-- Retailers Worldwide Reordering re·or·der v. re·or·dered, re·or·der·ing, re·or·ders v.tr. 1. To order (the same goods) again. 2. To straighten out or put in order again. 3. To rearrange. v. Game to Meet Exceptional Consumer Demand Acclaim Entertainment, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AKLM AKLM Acclaim Entertainment, Inc. (stock symbol) ), a leading worldwide interactive entertainment company, announced today that initial shipments of Turok(R): Dinosaur Hunter have already sold through in a number of retail outlets in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe in the three weeks since the game's launch on Turok Tuesday, March 4. In addition, reorders for the title are coming in at a brisk pace. "We've sold more than 80 percent of the Turok stock we have received," said Jim MacKenzie James Alexander Mackenzie (died April 28, 1967) was the head coach for the University of Oklahoma Sooners football team in 1966 (he accepted the position in December of 1965). , divisional merchandising manager for K-B Toys in the U.S. "It's been a long time since we've had enough faith in a title to back it with a full pre-sell program, banners, point-of-purchase displays and more. That support has been rewarded with a great game and Turok sales that are beyond our projections." Doreen Erickson, buyer/DMM for Babbage's and Software Etc. stores, said she foresees strong sales during the upcoming months for Turok: Dinosaur Hunter. "As a specialty store Noun 1. specialty store - a store that sells only one kind of merchandise shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod" , we have only a handful of titles that really have legs, and Turok will definitely be one of them," Erickson said. "With almost all of our inventory already sold through, Turok continues to be our most successful third-party N64 game." In Germany, many retailers are now completely sold out of the initial Turok shipment. In the U.K., Turok: Dinosaur Hunter finished its first week on shelves as one of the two best-selling games of any format. Initial sales results for Turok worldwide do not include Japan, where the game is scheduled for release later this spring. "Outstanding retail support combined with a comprehensive global marketing program and a product that truly pushes the envelope of interactive gaming have resulted in Turok sales that have exceeded our expectations," said Jim DeRose, president and COO of Acclaim Interactive North America. "We are extremely pleased with both the consumer and industry response." Since its release, Turok: Dinosaur Hunter has received extensive media coverage. Entertainment Weekly rated Turok an 'A,' and USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. named it a "Best Bet" for the weekend. GameFan Magazine GameFan Magazine (originally known as Diehard GameFan Magazine) was a publication started by Dave Halverson in 1992 that provided coverage of domestic and import video games. It was notable for its extensive use of game screenshots in page design. selected Turok as "Game of the Month" and said it has "the most advanced graphics yet seen in a videogame." Acclaim continues to support Turok through its nationwide TV blitz, augmented by in-store merchandising, print and online advertising and promotions. The Turok area on Acclaim's Web site has received more than 2.7 million hits, a new record for the company, since the site's launch, and many visitors have downloaded pictures, Quick Time videos and tips and hints about the game. Turok: Dinosaur Hunter Gameplay Turok: Dinosaur Hunter is based on the long-standing Turok comic series licensed from Western Publishing and published by Acclaim. The game, developed by Acclaim's Austin, Texas-based Iguana Entertainment, puts players in the role of the Native American Turok. Gamers venture through a spectacular 3-D universe infested in·fest tr.v. in·fest·ed, in·fest·ing, in·fests 1. To inhabit or overrun in numbers or quantities large enough to be harmful, threatening, or obnoxious: with vicious enemies, including raptors, subterranean worms and artillery-equipped triceratops Triceratops (trīsĕr`ətŏps) [Gr., = three-horn face], genus of ornithischian quadruped dinosaurs of the late Cretaceous period. . Turok packs a devastating dev·as·tate tr.v. dev·as·tat·ed, dev·as·tat·ing, dev·as·tates 1. To lay waste; destroy. 2. To overwhelm; confound; stun: was devastated by the rude remark. arsenal of 14 weapons, ranging from a hunting knife for hand-to-hand combat to a quad rocket launcher, a fusion cannon and the ultimate secret weapon -- the Chronoscepter. Acclaim Entertainment Background Information Acclaim Entertainment, Inc., a leading worldwide publisher of software for Nintendo, Sega, Sony and personal computer hardware systems, also publishes comic books under a variety of imprints. In addition, Acclaim develops coin-operated arcade games; operates motion capture studios; and, through A.D.I., globally sells and distributes products from a variety of entertainment software publishers including Interplay and others. Visit Acclaim's web site, www.acclaimnation.com. This press release contains forward looking statements. There are certain important factors that could cause results to differ materially from those anticipated by the statements made above. Such risks and uncertainties include, among other things, the growth of the installed base of 32-bit and 64-bit gaming and PC systems, the timely availability and acceptance of Acclaim's future products for such systems, the competitive environment in the consumer software and related industries, the management of inventories and growth, the Company's short- and long-term liquidity, the Company's ability to operate as a going concern, and other risks and uncertainties that may be detailed from time to time in Acclaims reports filed with the Securities and Exchange Commission. CONTACT: Acclaim Entertainment Kathryn Morris, 516.656.5000 kmorris@aklm.com or Technology Solutions Christine Hagin, 212.696.2000 chagin@tsipr.com |
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