Acclaim Entertainment, Inc. Unleashes Multimillion Dollar `Scent of Blood' Marketing Campaign to Drive 9-01-02 Launch of `Turok: Evolution' Across All Gaming Platforms.

Entertainment Editors

GLEN COVE, N.Y.--(BUSINESS WIRE)--Aug. 22, 2002

Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM)

National Television, In-Theater, Print, Radio and Online

Advertising; Product Demos; Consumer Contests; and Retail

Promotions Usher In Eagerly Anticipated Action Title

The "scent of blood" is in the air, as Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM) has unleashed its multimillion dollar integrated marketing campaign to drive the eagerly anticipated launch of Turok(TM): Evolution(TM) across all next-generation systems on "Turok Bloody Sunday - 9-01-02." Led by a chilling national television commercial campaign, and highlighted by in-theater advertising with trailers that are running on more than 5,000 movie screens nationwide, Acclaim's campaign also includes print, radio and online advertising; product demos; innovative street team programs; consumer contests and extensive retail promotions. The campaign will generate more than 120 million targeted consumer impressions and continue throughout the 2002 holiday season.

"Turok(TM): Evolution(TM) is poised to be one of the biggest video game launches of the year and we have utilized every form of media to support our flagship brand at retail," said Evan Stein, Vice President of Brand. "We are executing an expansive marketing campaign to match the epic scale of this game, and consumers everywhere will see why 9-01-02 marks the eagerly awaited return of Turok."

Acclaim's "Scent of Blood" Turok: Evolution marketing campaign includes:

- In-theater Advertising - :30 trailers running nationwide on more than 5,000 screens before top action films such as The Road to Perdition, City by the Sea, fear dot com and Undisputed. In-theater advertising will continue throughout the Fall;

- National Television - :30 and :15 spots beginning later this month and running throughout the holiday season during syndicated, cable and network programming, including WWE, Son of the Beach, The Howard Stern Show, 24, Crank Yankers, Best Damn Sports Show and The Man Show;

- Print Advertising - 3-page ads in the leading video game magazines and dedicated men's publications, including Stuff and FHM, running now and throughout the holiday season;

- Online Advertising - skyscrapers, full-page interstitials and streaming videos running on major video game and mass-market sites;

- Radio Advertising - contests and DJ evangelism campaign airing in the top 20 markets beginning now and running through the Fall;

- Turok.com - dedicated Turok: Evolution web site, including product information, downloadable movies and materials for fans to set up their own game-related sites;

- Promotions and Contests - extensive online promotions with branded giveaways;

- Street Team Program - nationwide college campus program beginning in the Fall, including product demos, wild postering and more;

- Retail Promotions - massive in-store displays, including sign-toppers, posters, comp boxes, and retailer-specific pre-sell programs, contests and promotions.

Developed by Acclaim's world-renowned Austin Studio, Turok: Evolution is a prequel to the blockbuster franchise that has generated more than six million units and $250 million in sales worldwide. Turok sets a new standard for richly detailed environments and gory fast paced action and is built on an entirely new game engine that was designed for the next-generation gaming systems. Turok: Evolution is an epic adventure of exploration, treachery and war set against a backdrop of lush jungles, mysterious temples and the most realistic and deadly array of dinosaurs ever to be created in a video game.

Turok: Evolution has been rated "Mature" by the Entertainment Software Rating Board, and will be available on 9-01-02 across all next-generation gaming platforms at suggested retail prices of $49.99. For more information about Turok: Evolution, please visit www.turok.com.

About Acclaim Entertainment

Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment game consoles including those manufactured by Nintendo, Sony Computer Entertainment and Microsoft Corporation as well as personal computer hardware systems. Acclaim owns and operates six studios located in the United States and the United Kingdom which includes a motion capture and recording studio in the U.S., and publishes and distributes its software through its subsidiaries in North America, the United Kingdom, Germany, France and Spain. The Company uses regional distributors worldwide. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues "special edition" comic magazines from time to time to support its time valued brands, Turok and Shadow Man. Acclaim's corporate headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information please visit our website at www.acclaim.com.