Acclaim Entertainment, Inc. Appoints Sarah Anderson as Senior Vice President of Brand.Business Editors GLEN COVE, N.Y.--(BUSINESS WIRE)--Aug. 20, 2001 Continuing to strengthen its senior management team with proven expertise and leadership, Acclaim Entertainment, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on .SC: AKLM AKLM Acclaim Entertainment, Inc. (stock symbol) ), a leading global video entertainment software developer and publisher, today announced that it has appointed Sarah Anderson to the position of Senior Vice President of Brand. Reporting directly to Gregory Fischbach, Chief Executive Officer of Acclaim, Anderson will be responsible for spearheading a strategic corporate initiative to develop and expand upon the company's existing franchises, as well the ongoing creation of new brands. In addition, Evan Stein, Vice President of Brand, will report into Anderson and continue to oversee the Company's brand strategies, marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most departments, as well as Acclaim's two advertising agencies. "As a valued leader with a wealth of industry experience, we are pleased to have Sarah join our organization and are confident that she will play an integral role in our continued success," said Gregory Fischbach, Chief Executive Officer of Acclaim. "In addition to focusing our resources on the next-generation platforms, we are aggressively strengthening our corporate infrastructure by building a management team comprised of industry veterans who possess the vision and passion to capitalize on this transitioning marketplace." Anderson joins Acclaim from Egreetings Network, Inc., a San Francisco-based Internet greeting card company, where she held the title of Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . While at Egreetings, Anderson managed all development, operations and marketing, lead a 100-person team, managed a $26 million marketing budget and directed corporate positioning and communications throughout the company's IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. process. Prior to Egreetings, she was Vice President and General Manager for SegaSoft Networks, Inc., where she spearheaded the launch of the company's HEAT.NET game network, owned operational and P&L responsibilities, managed a $25 million budget and grew membership to more than 1.5 million subscribers. Before the launch of HEAT.NET, Anderson worked for Sega of America, where she helped launch and manage the Sega Saturn brand. Earlier in her career, Anderson held senior level positions at several leading advertising agencies, including RDA RDA abbr. recommended daily allowance Recommended Dietary Allowance (RDA) The Recommended Dietary Allowances (RDAs) are quantities of nutrients in the diet that are required to maintain good health in people. International and Mason & Madison, where she worked on such accounts as Acclaim Entertainment, GT Interactive, N2K's MusicBoulevard.com and Microsoft's Internet Gaming Zone. Anderson holds a MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from the University of San Francisco • • [ , and graduated Cum Laude from Paler College of Art with a Bachelor of Fine Arts The Bachelor of Fine Arts, usually abbreviated BFA, is the standard undergraduate degree for students seeking a professional education in the visual or performing arts. Also named in some countries the Bachelor of Creative Arts or BCA. . About Acclaim Entertainment Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment gaming-consoles including those manufactured by Nintendo, Sony Computer Entertainment and Sega as well as personal computer hardware systems. Acclaim owns and operates four studios located in the United States and the United Kingdom, and publishes and distributes its software directly in North America, the United Kingdom, Germany, France, Spain, Australia and the Pacific Rim. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues "special edition" comic magazines from time to time to support its time valued brands, Turok and Shadow Man. Acclaim's corporate headquarters are in Glen Cove, New York Glen Cove is a city in Nassau County, New York on the North Shore of Long Island. As of the United States 2000 Census, the city population was 26,622. Part of the early 20th century Gold Coast of the North Shore, Glen Cove has a diverse population. and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information please visit our website at www.acclaim.com. |
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