Acclaim Entertainment, Inc.'s 'Dave Mirra Freestyle BMX 2' Becomes Official BMX Video Game Sponsor of 2001 Gravity Games.Entertainment Editors GLEN COVE Glen Cove, city (1990 pop. 24,149), Nassau co., SE N.Y., on the north shore of Long Island, at the entrance to Hempstead Harbor; settled 1668, inc. as a city 1918. , N.Y.--(ENTERTAINMENT WIRE)--Sept. 4, 2001 Game Kiosks, Event Signage, Internet Promotions and National Television Exposure Kick Off 'Freestyle Thursday' September 6, 2001 At Annual Extreme Sports extreme sports Sports events characterized by high speed or high risk. Such sports include aggressive inline skating, wakeboarding, street luge, skateboarding, and freestyle bicycle events (wherein tricks such as back flips are performed on a bicycle). Competition Ushering in Noun 1. ushering in - the introduction of something new; "it signalled the ushering in of a new era" first appearance, introduction, debut, entry, launching, unveiling - the act of beginning something new; "they looked forward to the debut of their new product line" the 'Freestyle Thursday' September 6, 2001 launch of its eagerly anticipated Dave Mirra Freestyle BMX Dave Mirra Freestyle BMX is a video game released in 2000 featuring Dave Mirra and other professional BMX riders. It was developed by Z-Axis Ltd. and published by Acclaim, and was released on the PlayStation, Dreamcast, Game Boy Color and the Windows PC. 2 for the PlayStation(R)2 computer entertainment system, Acclaim Entertainment, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on .SC: AKLM AKLM Acclaim Entertainment, Inc. (stock symbol) ) today announced that the title has become the official BMX BMX abbr. bicycle motocross BMX Noun 1. bicycle motocross: stunt riding over an obstacle course on a bicycle 2. video game sponsor of the 2001 Summer Gravity Games Gravity Games is a multi-sport competition originating from Providence, Rhode Island that is broken down into Winter and Summer adaptations. These feature a variety of extreme sports such as , skateboarding, Freestyle Motocross, BMX freestyle (during the summer) and snowboarding . As the official BMX video game sponsor, Acclaim will host a festival booth filled with kiosks that will let attendees play Dave Mirra Freestyle BMX 2 prior to and throughout its nationwide launch on 'Freestyle Thursday' September 6, 2001. The company will also have Dave Mirra Freestyle BMX 2 signage throughout the main stadium and event area, sponsorships on www.gravitygames.com and a national television commercial that will air on NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. during their coverage of the competition. In addition, Acclaim will be giving away an assortment of raffle prizes at their booth, and Dave Mirra will make an appearance at 2:00 p.m. on 'Freestyle Thursday' to sign autographs, meet fans and help launch the game. "Acclaim is thrilled to become the official BMX video game sponsor of the 2001 Summer Gravity Games, as it is the perfect venue to kick off 'Freestyle Thursday' and debut the premiere BMX game for the PlayStation(R)2," said Steve Felsen, Senior Director of Brand Management. "This sponsorship strategically supplements our $4 million integrated marketing campaign and underscores our ability to reach our target audience where they live and play." Held in Providence, Rhode Island  “Providence” redirects here. For other uses, see Providence (disambiguation). Providence is the capital and the most populous city of the U.S. , the 2001 Summer Gravity Games will take place from September 1-9, 2001. Created by Primedia's Action Sports Group and televised on NBC Sports beginning September 30, the Gravity Games feature 250 world-class athletes from 17 different countries, competing in 16 events, including BMX, Aggressive Inline Skating, Skateboarding, Downhill Skateboarding, Street Luge, Wakeboarding Wakeboarding is a surface water sport which involves riding a wakeboard over the surface of a body of water behind a boat. It was developed from a combination of water skiing, snow boarding and surfing techniques. and Freestyle Motocross. The Gravity Games was created by Primedia Action Sports Group, which also publishes magazines such as Bike, Skateboarder, Surfer, Snowboarder and Powder. A leading multimedia marketing solutions and brand development company, Primedia (www.primedia.com) is one of the world's foremost media companies with more than 600 magazine titles and multimedia products, including television, radio, trade shows, Web sites, databases, licensing consumer events and custom marketing. Dave Mirra Freestyle BMX 2 is the only game that features 10-time world champion and 12-time X Games X Games Sports medicine The official Olympics of 'extreme sports' sponsored by ESPN, held annually during the summer. See Extreme sports. champion, Dave Mirra. Players complete a variety of challenges to earn the respect of fellow riders as they progress through the game's eight massive levels, which feature the very best in vert, dirt, street and park riding. Dave Mirra Freestyle BMX 2 will offer an innovative S.I.K. trick system, which will allow players to pull more than 1,500 tricks, including the new grind, wall ride and lip trick modifiers. In addition, the game will feature 14 pro riders, including Ryan Nyquist, Mike Laird, and Colin Mackay; super-competitive multiplayer games; and a state-of-the-art BMX Park Editor that will allow users to create their own BMX experience. Dave Mirra Freestyle BMX 2 was developed by Z-Axis. Dave Mirra Freestyle BMX 2 will be available on "Freestyle Thursday" September 6, 2001 for the PlayStation(R)2 computer entertainment system at a suggested retail price of $49.99. For more information about the game, visit www.acclaimmaxsports.com. About Acclaim Entertainment Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment game consoles including those manufactured by Nintendo, Sony Computer Entertainment, Sega and Microsoft Corporation as well as personal computer hardware systems. Acclaim owns and operates four studios located in the United States and the United Kingdom, and publishes and distributes its software directly in North America, the United Kingdom, Germany, France, Spain, Australia and the Pacific Rim. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues "special edition" comic magazines from time to time to support its time valued brands, Turok and Shadow Man. Acclaim's corporate headquarters are in Glen Cove, New York Glen Cove is a city in Nassau County, New York on the North Shore of Long Island. As of the United States 2000 Census, the city population was 26,622. Part of the early 20th century Gold Coast of the North Shore, Glen Cove has a diverse population. and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information please visit our website at www.acclaim.com. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. "Gravity Games and the "G" logo are registered trademarks of Primedia, Inc." |
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