Acclaim Clinches Tecmo's Dead or Alive 2 International Rights for Sega Dreamcast.

Business, Technology & Entertainment Editors

GLEN COVE, N.Y.--(BUSINESS WIRE)--March 2, 2000

Acclaim and Tecmo Reach International Publishing

Agreement for Highly-Praised, Much Sought-After and

Long-Awaited Sega Dreamcast(TM) Sequel to Dead or Alive

Acclaim International, a division of Acclaim Entertainment, Inc. (NASDAQ: AKLM), a leading worldwide interactive entertainment company, today announced that a publishing agreement has been signed with Tecmo to bring their highly-anticipated Sega Dreamcast(TM) fighting game Dead or Alive 2 to international markets. The agreement, effective from February 21, 2000, provides Acclaim with publishing rights for all markets excluding North America, Japan and South East Asia.

Tecmo's killer sequel to the arcade hit Dead or Alive has been in development for both coin-op and Sega Dreamcast for the last 24 months and it has gained much praise from the global video-gaming press. The game makes full use of Sega Dreamcast's 128 Bit processing power providing it with a repertoire of fighting movements which is unparalleled.

Setting a new benchmark for Sega Dreamcast graphics, Dead or Alive 2 has an ensemble of characters with near-CG quality human movements and personalities. With a combination of hand-drawn and motion-captured animation, subtle gestures, emotions and complex attack sequences are delivered with startling reality. Characters fight in traditional arenas but also utilise their surrounding environments to gain advantage over their opponent. Climbing platforms and vertical surfaces players can spring surprise attacks and manoeuvres with blistering speed. Further impacting its multi-player gameplay, Dead or Alive 2 has a Tag Battle mode allowing players to switch between characters during matches in two-player or a spectacular simultaneous four-player mode.

With the release date set for this May, the gaming community will already be on tenterhooks in anticipation. Among hundreds of pages of praise from around the globe Official Sega Dreamcast Magazine said:

"Dead or Alive 2 will do more than turn the fighting genre on its ear - it will undoubtedly drive it a great deal further and into an altogether new era... Tecmo's first Dreamcast effort is a stunner, boasting incredibly detailed characters, breathtaking multi-levelled arenas and seamless tag-team action"

Dead or Alive 2 has also prompted other on-line magazines to write:

"Dead or Alive 2 is destined to be one of the most incredible fighting games of all time"

Sega Web

"Mind-blowing ...This one looks hot"

IGNDC.com

"You can understand why everyone wants to play this game"

GameFan.com

Announcing that the title would be backed with a massive marketing onslaught Barry Jafrato, Managing Director of European Publishing, Acclaim International added, "Dead or Alive 2 is a killer app. We are absolutely thrilled to be working with Tecmo to bring this stunning and long-awaited title to our international markets."

"We are very pleased to have signed this agreement with Acclaim," commented Isamu Fukada for Tecmo in Japan. "We are confident that the strength of Dead or Alive 2 coupled with Acclaim's expertise and experience in these territories will prove a potent partnership for our success."

Acclaim International will release Dead or Alive 2 for Sega Dreamcast on 26th May 2000.

Acclaim Entertainment Background Information

Acclaim Entertainment, Inc. is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment platforms including Nintendo, Sony Computer Entertainment and Sega hardware systems, and PCs. Acclaim owns and operates six studios located in the United States and the United Kingdom, and publishes and distributes its software directly in North America, the United Kingdom, Germany, France, Spain and Australia. Acclaim also distributes entertainment software for other publishers worldwide, and publishes comic books and software strategy guides. Acclaim's headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ under the symbol AKLM. For more information please visit our website at http://www.acclaim.com.