Accipiter Strengthens Online Ad Technology Leadership with Continued Growth, International Expansion and Industry White Papers.LONDON & RALEIGH, N.C. -- Growth is Key Indicator of Increasing Demand for Accipiter's Online Ad Management Solutions Accipiter Solutions, Inc., an online advertising technology leader since 1996, today made several announcements at AD:TECH 2004 in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . These announcements included increases in sales, new customers and ad volume as well as three new international resellers and two new industry white papers. Accipiter announced that revenue in Q3 2004 increased more than 63% compared to revenue from Q3 2003. Accipiter saw a 500% increase in the number of new customers during that same timeframe. The number of ads served through Accipiter's hosted ad management solution, AdBureau also grew by more than 33%. Q3 customer wins around the globe included ClickHype, PowerByHand, UpMyStreet and a number of other leading online publishers. Three new partners joined Accipiter's growing family of global online ad technology resellers. Argentina-based ClickExperts is the leading Latin American provider of tools for successful Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. and direct marketing strategies to advertisers, agencies, media buyers and website publishers. Market Solutions, led by general manager Massimo de Magistris, is one of the most experienced and well respected teams in the new media space in Italy. Nordic-based Omnit AB has years of new media expertise from working with industry leading organizations, and has become a significant industry player in the digital and retail economies. Accipiter introduced a new series of white papers studying the evolution and future direction of online advertising management. The first white paper in that series serves as a guide to help online publishers reliably manage and accurately forecast online advertising inventory, and is available at http://www.accipiter.com/pdfs/AccipiterInventoryMgmtForecasting.pdf. The second in this series focuses on the opportunities and benefits of real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. advertising management including projections, campaign prioritization and optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. , and reporting; and is available at http://www.accipiter.com/pdfs/AccipiterRealTimeWhitePaper.pdf. Accipiter also announced plans to introduce AdManager V8, currently scheduled for delivery in Q1 2005. Visit Accipiter at AD:TECH booth #412 for more details. "2004 has already been a tremendous year for Accipiter as we have continued to experience growth and success on all fronts," explained Brian Handly, Accipiter CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "With the introduction of AdManager V8, we expect 2005 to be an even stronger year." About Accipiter Based in Raleigh, North Carolina For other uses of this name, see Raleigh. Raleigh (IPA: /ˈrɑli/, ral-ee) is the capital of the State of North Carolina and the county seat of Wake County. and London, UK, Accipiter has been a pioneer and leading developer of online advertising solutions and services since 1996. With more than 350 customers worldwide, over 49 billion ads are served each month using Accipiter's technology. Accipiter executives strive to be industry thought leaders through work with the Internet Advertising Bureau The Internet Advertising Bureau (IAB) is a UK trade body created in 1997 to promote online advertising. It works across a range of areas, with internal bodies setting standards and best practices for a range of different online marketing techniques. and Online Publisher's Association. Accipiter offers a site-side ad management software solution, AdManager, and a hosted solution, AdBureau. Accipiter leads the industry with over six years of experience in implementing behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. technology, and recently introduced the new Visitor Information Behavioral behavioral pertaining to behavior. behavioral disorders see vice. behavioral seizure see psychomotor seizure. Engine (VIBE vibe n. Slang A vibration. Often used in the plural: a nostalgic vibe to the decor; a stranger who gave off bad vibes. [Short for vibration. ). For more information, please visit www.accipiter.com. AdManager, AdBureau, and VIBE are trademarks of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion