Accipiter Solutions, Inc. Solidifies Position as Industry Leader by Increasing Online Ad Serving Volume Over 30%.Business Editors RALEIGH Raleigh (rôl`ē, räl`ē), city (1990 pop. 207,951), state capital, and seat of Wake co., central N.C.; the site was selected for the capital in 1788, and the city was laid out and inc. 1792. , N.C.--(BUSINESS WIRE)--April 26, 2004 Other Highlights Include Revenue Growth, Marquee Customer Wins and New Technology Introductions Accipiter Solutions, Inc. - the leading developer of online advertising solutions and services - today announced that the volume of online ads served using their suite of ad management products increased more than 30% in 2003, significantly outpacing overall industry growth. During this time, more than 515 billion ads were served worldwide using Accipiter's technology. Accipiter continued this trend in the first quarter of 2004 as ad serving volume continued to grow and the company experienced significant momentum in a number of other areas. The company's revenue for Q1 2004 grew by 53% compared to revenue for Q1 2003. Accipiter's overall customer base also grew by more than 22.5%, while the number of AdBureau customers nearly doubled. Marquee customer wins around the globe included SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. SMARTpages, E! Online, Freeserve Freeserve was a UK Internet Service Provider, founded in 1998 from a project between Dixons Group plc and Leeds-based hosting provider Planet Online to provide free Internet access to customers buying new home PCs from Dixons stores. , PostNewsweek Tech Media, iMedia, NineMSN ninemsn is an Australian 50/50 joint venture between Microsoft and PBL Media. It effectively acts as the website for both the Nine Network and MSN, and is one of Australia's most popular websites. , Tiscali and a number of other leading online publishers. Accipiter also boasts a strong customer loyalty base with a 98% customer retention rate. While many competitors have failed to invest in new technologies, Accipiter introduced AdManager 7.0 and its new behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. engine, VIBE vibe n. Slang A vibration. Often used in the plural: a nostalgic vibe to the decor; a stranger who gave off bad vibes. [Short for vibration. , for a total of five major product releases over the last four years. AdManager 7.0, the seventh generation of the company's flagship online advertising technology, is loaded with industry-firsts and fully integrated with Accipiter VIBE. This latest release offers increased targeting capabilities, speeds ad delivery, and monitors and controls inventory projections in real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. leading to higher CPMs and less unsold inventory. More than 18% of Accipiter's customers have already embraced AdManager 7.0. To learn more about the features and benefits offered by AdManager 7.0, visit www.accipiter.com/solutions/whats_new.php. VIBE was based on the management team's experience integrating behavioral targeting with ad serving and content management systems for more than five years as part of the Engage online advertising division. From that experience, they gained an understanding of what customers really want and need from behavioral targeting technology. They combined the best of that original technology with valuable customer insight to create VIBE, an application-independent plug-in platform, providing customers with a highly flexible, scalable and robust solution; putting online publishers and marketers in command of their Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the programs through effective tracking, analysis, and reporting of web visitor activities. For more information on VIBE, visit http://www.accipiter.com/solutions/vibe.php. "We are very proud of what we have accomplished over the past year and we look forward to continued growth in 2004," explained Brian Handly, Accipiter CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "While other companies and industries may have seen a decline, or only modest growth, we experienced a number of great successes across the board." About Accipiter Based in Raleigh, North Carolina For other uses of this name, see Raleigh. Raleigh (IPA: /ˈrɑli/, ral-ee) is the capital of the State of North Carolina and the county seat of Wake County. , Accipiter has been a pioneer and leading developer of online advertising solutions and services since 1996. With offices worldwide including the U.K., Italy, Scandinavia, and Singapore, Accipiter provides global solutions for over 300 customers in 26 countries. Accipiter executives are respected as industry thought leaders, and strive to develop industry standards through work with organizations such as the Internet Advertising Bureau The Internet Advertising Bureau (IAB) is a UK trade body created in 1997 to promote online advertising. It works across a range of areas, with internal bodies setting standards and best practices for a range of different online marketing techniques. and the Online Publisher's Association. Accipiter offers two ad management solutions: a site-side software solution, AdManager V7, and a hosted, outsourced solution, AdBureau. Accipiter also leads the industry with over five years of experience in implementing behavioral targeting technology. For general information, please visit www.accipiter.com. AdManager, AdBureau, and VIBE are trademarks of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated. |
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