Accipiter Signs ChaCha.com to Online Ad Management Deal.AdManager Hosted Helps World's Only Authentic "People-Powered" Search Engine Target Ads Based on Search Engine Criteria RALEIGH Raleigh (rôl`ē, räl`ē), city (1990 pop. 207,951), state capital, and seat of Wake co., central N.C.; the site was selected for the capital in 1788, and the city was laid out and inc. 1792. , N.C. & LONDON London, city, Canada London, city (1991 pop. 303,165), SE Ont., Canada, on the Thames River. The site was chosen in 1792 by Governor Simcoe to be the capital of Upper Canada, but York was made capital instead. London was settled in 1826. -- Accipiter Solutions, Inc., a digital advertising technology innovator since 1996, today announced that ChaCha.com, a recently launched "people-powered" search engine, selected Accipiter for their online ad management needs. ChaCha.com is the first search engine to offer both a "Search" and "Search with a human guide" capability. As a people-powered search engine with thousands of knowledgeable human guides, ChaCha.com automatically locates the best available guide to deliver personal and targeted results for users' searches through a real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. chat interface. ChaCha's business model allows consumers to access the unique service free of charge as the site is supported by advertising. Along with traditional CPC (1) (Central Processing Complex) An IBM mainframe that has two or more central processors (CPs) that share memory. It is the collection of processors, memory and I/O subsystems manufactured with a single serial number, typically all contained in one cabinet. advertising, ChaCha also has display banners and video available for advertisers in both the search and guide community. "We looked to Accipiter for our online ad management needs due to the rich features offered in the AdManager platform," said David Gilby Gilby was a Formula One constructor from the United Kingdom. They participated in 6 grands prix, entering a total of 6 cars. The Gilby cars were constructed by Syd Greene originally for his son Keith to drive. , ChaCha.com vice president of ad strategy. "It was imperative we implement a real-time solution with geo-targeting capabilities to fully serve the needs of our advertisers. Accipiter was able to help customize a keyword targeting component that specific advertisers requested based on our search engine application." ChaCha.com plans to leverage AdManager to serve local, national and syndicated ads, targeting ads based on keyword search criteria that users input for search topics. The network will also implement AdManager's Geo-Targeting module to deliver personally-relevant ads to its users based on geo-location data such as region and state. "We wanted a team that could provide exceptional customer service and the flexibility to develop customer-based solutions," continued Gilby. "Accipiter's AdManager was easy to implement and has proven to be extremely flexible. The support team was great to work with and helped create a customized solution based on our unique needs." In addition, ChaCha.com will utilize Accipiter's AdMarket product, a self-serve advertising solution that will allow ChaCha.com to work efficiently with small and mid-sized advertisers. AdMarket enables ChaCha.com to sell directly to their advertisers while leveraging and monetizing the value of their brand. "We are truly excited to provide the back-end (programming) back-end - Any software performing either the final stage in a process, or a task not apparent to the user. A common usage is in a compiler. A compiler's back-end generates machine language and performs optimisations specific to the machine's architecture. technology behind such an innovative site concept," said Jeff Wood For the Wisconsin politician, see . Jeff Wood (born January 20, 1957) is an American former race car driver born in Wichita, Kansas. He drove in the CanAm series for Carl Haas in 1981 and 1982, then made his CART debut in 1983 at the Las Vegas Grand Prix. , Accipiter vice president of sales and account management. "We plan to work closely with ChaCha.com to help them better manage and package their available ad inventory to increase the overall value of the entire inventory base and maximize their ad management technology investment." About ChaCha.com ChaCha, the first search engine to instantly connect users with people to produce relevant results, was co-founded by Scott A. Jones and Brad A. Bostic Bostic can refer to: People
adj. Informal Of, relating to, or resembling high technology. high-tech Adjective same as hi-tech Adj. 1. experience, ChaCha is dedicated to providing a revolutionary new search experience. Jones is the inventor INVENTOR. One who invents or finds out something. 2. The patent laws of the United States authorize a patent to be issued to the original inventor; if the invention is suggested by another, he is not the inventor within the meaning of those laws; but in that of the voicemail system used by nearly a half billion people worldwide and the leader of other successful tech ventures (as noted on www.scottajones.com). Bostic has led a number of high-tech start-ups. For ChaCha.com media inquiries, please contact Liza Dittoe of Dittoe Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most at 317-202-2280 or liza@dittoepr.com. For more information, visit www.chacha.com. About Accipiter Accipiter provides publishers and advertisers with innovative technology and services to maximize their online advertising investments and create additional sources of revenue. Accipiter has been serving and enriching the digital advertising industry since 1996. As a pioneer and leader in online ad management, Accipiter offers a comprehensive, unified ad platform encompassing ad serving, ad trafficking, behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. , a bid-for-placement system and a powerful advertising marketplace. AdManager, Accipiter's core application, delivers over 50 billion ads monthly across all rich media types to over 350 leading publishers in more than 30 countries around the world. Accipiter's ad marketplace is comprised of approximately 5,000 registered publishers and 14,000 registered advertisers, reaching an estimated 25 million consumers globally. Maximize revenue across new mediums with Accipiter. For more information, please visit www.accipiter.com. AdManager is a trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated. |
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