Accipiter Offers Special Ad Serving Migration Package to Falk Customers; Over 30% of New Customers Already Migrated From a Competitive Solution to Accipiter's AdManager.RALEIGH, N.C. & LONDON -- Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced it is offering a special package to Falk customers to migrate their ad serving needs to Accipiter. This offer comes in response to the recent public announcement of DoubleClick Inc.'s agreement to acquire Falk eSolutions AG. Some of the incentives qualified Falk customers will be eligible to receive from Accipiter include free and expedited set up of the new ad server, free migration services, and a period of free ad serving. "We feel companies deserve a choice in their ad serving solution," said Brian Handly, Accipiter CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "A large percentage of our customer base is made up of publishers, networks, and marketers who have already migrated to our ad management platform from a competitive solution. Migrating to DART may not be the best option for every Falk customer, so we would like to propose an alternative solution." Accipiter has become a powerhouse A fourth-generation language from Cognos that was introduced in the late 1970s for midrange computers. It supports both character-oriented, terminal-based applications as well as Windows clients. Applications developed under PowerHouse can be imported into Cognos' Axiant client/server environment. player in the ad serving industry, carving out carving out Managed care adjective Referring to the practice of allowing healthy persons in small employer groups to buy lower cost health insurance policies, while workers who are sicker must buy more expensive high-risk pool coverage a solid presence in the competitive marketplace by acquiring many customers dissatisfied dis·sat·is·fied adj. Feeling or exhibiting a lack of contentment or satisfaction. dis·sat  is·fied with other providers. Throughout the course of 2005, over 30% of new customers migrated from a competitive solution to AdManager. Customers migrate to Accipiter's AdManager for unique technical capabilities not offered by competitive solutions, including real-time inventory forecasting, campaign and creative performance optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. , and the ability to serve ads in all rich media formats, including podcasts, photocasts, blogs, RSS feeds Summaries of Web site content that are published in the RSS format for download. See RSS. , mobile, in-game, and streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. and video. Accipiter's customers find it easy to migrate from their existing ad server to AdManager and to integrate the technology with their existing workflow and billing infrastructure. Over the last ten years, Accipiter has built tools to help automate To turn a set of manual steps into an operation that goes by itself. See automation. the migration process from other ad servers to their own, as well as developed superior expertise in-house with their team. Most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , Accipiter prides itself on their strategic role of customer service as compared to other vendors. The company routinely hears from industry leaders that Accipiter takes care of its customers, making a commitment to work together as a team to help maximize online revenue and make the most of every ad served. For more information regarding this special migration package for Falk customers, please contact sales@accipiter.com. About Accipiter Accipiter has been serving and enriching the online advertising industry since 1996. Web publishers, media networks, and eTailers take advantage of Accipiter's innovative ad management and behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. solutions to effectively manage their online advertising revenue. Accipiter's established industry experience and substantial investment in technology provides their customers with the very latest in advanced online advertising solutions. Accipiter's template-based rich media system supports and delivers ads in any emerging rich media format, including RSS feeds, podcasts, blogs, photocasts, mobile, in-game, and streaming audio and video. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter's technology. For more information, please visit www.accipiter.com. AdManager is a trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated. |
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