Accipiter Now Shipping Newly Upgraded AdManager 1.1.

RALEIGH, N.C.--(BUSINESS WIRE)--Nov. 26, 1996--

Enhanced version adds inventory reporting and management

features

Accipiter, Inc. today announced the release of a new, more powerful version of AdManager. The feature-enhanced AdManager 1.1 is the first commercially available product to include inventory tracking options that allow customers to predict and schedule delivery of online ads.

"Customers want their ads to reach large numbers of exactly the right people with the right message," says Robert Davidman, director of sales for AudioNet, which recently began using the product to target, deliver and track ads on its Internet audio site. "AdManager 1.1 lets us take online advertising to the next level."

Newly added features include enhanced reporting on ad inventories, scheduling status of ads, electronic confirmation of ad delivery, and context-sensitive help files.

AdManager 1.1 allows site publishers to obtain demographic data from Web site visitors, and uses that information to deliver targeted ads based on the unique needs and interests of individual visitors. The product also provides advertisers and Web sites with detailed, "real-time" reporting on site activity.

"We developed the new features in direct response to what the largest Internet sites told us they needed," says Chris Evans, president and CEO of Accipiter. "AdManager 1.1 provides unmatched ad targeting and reporting, and satisfies the inventory management needs of today's Web sites and advertisers.

Some ad serving products use environmental data such as the users' domains or where they travel within a site to try to extrapolate information about them. But advertisers are now demanding specific ads be targeted to specific customers and markets. This often means targeting according to specific criteria such as gender, age and income.

"AdManager closes the gap in Internet advertising by gathering demographic data on each individual user. The site knows `where' a person is, and also exactly `who' that person is," says Evans. "The result is that advertisers benefit because they reach who they want, and visitors benefit because they receive ads that are of interest to them. Sites benefit as well because they are able to charge higher rates for advertising when they can demonstrate who they're reaching."

New AdManager 1.1 features include:

-- Ad Inventory Reporting - allows sites to view recent histories of ad deliveries, and projects how many impressions will be needed in the future.

-- Ad Scheduling Status Reporting - shows completion and delivery rates of ads currently in the system, and gives advertisers an estimation of when their ads will run out. Just as with a fuel gauge in an automobile, this feature helps users ensure that no lapse in service occurs inadvertently.

-- Email Buckslip - automatically sends an electronic confirmation note to both the Web master and advertiser, confirming the successful completion of each new ad. This feature also notifies the Web master and advertiser - and prompts them to schedule more ads - when their remaining inventory reaches less than 10 percent, as well as when ads have run out.

-- Context-Sensitive Help Files - allow for easier access to help files when using the product.

Accipiter, Inc. was founded by Chris Evans - co-founder and former executive vice president of DaVinci Systems - with the mission to create the first integrated application for profiling customers and targeting marketing solutions on the World Wide Web. Accipiter's AdManager provides the missing link in online advertising, allowing true one-to-one marketing on the Internet. Accipiter's Web site can be accessed at http://www.accipiter.com. The company is headquartered in Raleigh, NC.

CONTACT: Bradd M. Pavur

Brodeur Porter Novelli 

[phone] x222

[e-mail]

OR

Jane Foreman

Accipiter, Inc.

[phone] x222

[e-mail]