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Accipiter Inks Deal with Clear Channel Television; Clear Channel Television Interactive Division Licenses AdManager and XML Integration Module.


LONDON & RALEIGH, N.C. -- Accipiter Solutions, Inc., an online advertising technology innovator since 1996, is pleased to announce they have signed the Television Interactive division of global media and entertainment giant Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters.
Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States.
 (NYSE NYSE

See: New York Stock Exchange
: CCU CCU
abbr.
1. coronary care unit

2. critical care unit



CCU

critical care unit.

CCU Critical care unit, see there
) to an AdManager Licensed contract.

"Clear Channel Television Interactive (CCTVI) required an in-house solution we could host ourselves that performed well in a Microsoft environment," said Jason Gould, regional vice president and general manager, CCTVI. "While other competitive solutions only supported limited operating environments, AdManager proved to be a scalable solution with a flexible architecture designed to meet all of our business needs."

Another major factor in CCTVI's decision to move to AdManager was the availability of the Accipiter XMLServer Integration Module. An increasing number of new customers are signing on with Accipiter based on the ease and cost-effectiveness of ad server migration using the XMLServer Module. Initially, CCTVI used the XMLServer platform to migrate approximately 1000 campaigns from the division's previous ad management system to AdManager, negating the need for manual reformatting or multiple data entry.

"We were very pleased at how easy it was to migrate to AdManager," commented Gould. "To manually transition all of our campaigns to the new system would have been a tedious and time-consuming task. Using Accipiter's XMLServer Module, it took us less than one week to successfully migrate our campaigns, saving us time, operational costs, and reducing the potential for human error."

CCTVI also plans to use XMLServer to build direct transactional relationships with its advertisers. Using a direct-buy e-commerce application, advertisers could create their own campaign reservations in the CCTVI system by logging in A colloquial term for the process of making the initial record of the names of individuals who have been brought to the police station upon their arrest.

The process of logging in is also called booking.
 and placing their order using a credit card transaction. Once the order has been processed and the creative reviewed and approved, the reservation would be complete. Gould adds, "XMLServer Module is going to help CCTVI meet our goal of creating automated systems so we can serve the marketplace as effectively and efficiently as possible."

AdManager's extensive targeting capabilities were also a factor in CCTVI's move to Accipiter. The company is currently using AdManager to target ads based on niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.
 content. With over half a million pages of content, the CCTVI network has an extensive network including healthcare, home, legal, and automotive topics, among many others. While the corporate entity defines the initial tagging structure, stations within the network control ad delivery at the local market level. "This solution has provided us with a new way to sell ads," said Gould. "By allowing our TV station networks to traffic their own ads, we have seen direct operational cost savings."

"Accipiter is thrilled to be working with Clear Channel Television," said Brian Handly, Accipiter CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "This is a key competitive win for us. Our support team is committed to helping Clear Channel improve their campaign turnaround with the use of the XMLServer Module as well as implementing more complex ad campaigns and formats in the near future."

Web publishers, media networks, and e-commerce sites can get up and running quickly using AdManager, eliminating the need for onsite ad management hardware, administrative software, and databases, freeing capital and resources for other uses. AdManager is available on Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking.  and Solaris operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. . Both AdManager Licensed and Hosted solutions support a variety of database platforms such as Oracle, SQL Server An earlier relational DBMS from Sybase and from Microsoft. Sybase introduced SQL Server in 1988 for various Unix versions. In that same year, with help from IBM, Sybase created an OS/2 version that Microsoft licensed and branded as Microsoft SQL Server. , and Sybase. For more product information, please visit http://www.accipiter.com/solutions/index.php.

About Clear Channel Communications, Inc. (NYSE: CCU)

Clear Channel Communications, Inc. (NYSE: CCU) is a global media and entertainment company specializing in "gone from home" entertainment and information services See Information Systems.  for local communities and premiere opportunities for advertisers. Based in San Antonio, Texas “San Antonio” redirects here. For other uses, see San Antonio (disambiguation).
San Antonio is the second most populous city in Texas, the third most populous metropolitan area in Texas, and is the seventh most populous city in the United States. As of the 2006 U.S.
, the company's businesses include radio, outdoor displays, live entertainment events and venues, and television stations. See us on the web at www.clearchannel.com.

About Accipiter

Based in Raleigh, North Carolina For other uses of this name, see Raleigh.
Raleigh (IPA: /ˈrɑli/, ral-ee) is the capital of the State of North Carolina and the county seat of Wake County.
 and London, UK, Accipiter, an online advertising technology leader since 1996, empowers Web publishers and media networks to maximize revenue and reduce operating costs operating costs nplgastos mpl operacionales  through innovative online ad management and behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time.  technologies. Accipiter's industry-leading products provide effective campaign management and optimization, accurate inventory forecasting, up-to-the-minute reporting, precise audience targeting, and the ability to easily deliver and track any rich media format...all in real-time. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter technologies. Accipiter's experienced staff delivers solutions, services, and world-class support that help customers future proof their investments as their business needs evolve. For more information, please visit www.accipiter.com.

Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

AdManager Licensed and AdManager Hosted are registered trademarks of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 22, 2005
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