Accipiter Extends Contract for AdBureau, Hosted Online Ad Management Platform, with Alliance Atlantis; Software Leverages Inventory Management and Geo Targeting.RALEIGH Raleigh (rôl`ē, räl`ē), city (1990 pop. 207,951), state capital, and seat of Wake co., central N.C.; the site was selected for the capital in 1788, and the city was laid out and inc. 1792. , N.C. -- Accipiter Solutions, Inc. today announced that Alliance Atlantis Alliance Atlantis Communications Inc. (formerly traded as TSX:AAC) is a Toronto-based media company, which now operates primarily as a specialty service operator in Canada. Communications, a leading specialty broadcaster which also co-produces and distributes a limited number of television programs in Canada and internationally, has extended its contract for Accipiter's hosted ad management solution, AdBureau. Alliance Atlantis has been an Accipiter customer for the past two years. The Alliance Atlantis interactive team wanted to continue with a hosted solution that offered inventory management and forecasting capabilities, as well as geo-targeting capabilities. Jeff Wood For the Wisconsin politician, see . Jeff Wood (born January 20, 1957) is an American former race car driver born in Wichita, Kansas. He drove in the CanAm series for Carl Haas in 1981 and 1982, then made his CART debut in 1983 at the Las Vegas Grand Prix. , vice president of sales and marketing for Accipiter, said, "We are very excited that Alliance Atlantis decided to extend our relationship. We strive to help our customers meet their online advertising needs whether they prefer a hosted solution or licensed software; allowing them to benefit from our 8 years of experience delivering innovative ad management solutions." AdBureau delivers the same sophisticated ad management capabilities as Accipiter's flagship online advertising technology, AdManager, but in a cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. outsourced solution. Online publishers can get up and running quickly and economically with AdBureau, while increasing targeting capabilities, speeding ad delivery, and monitoring and controlling inventory projections in real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. . Not only does AdBureau offer the same competitive differentiators of AdManager V7, you also get the same robust architecture for uninterrupted ad serving, all leading to higher CPMs and less unsold inventory. To learn more about the features and benefits offered by AdBureau, visit http://www.accipiter.com/solutions/adbureau.php. About Accipiter Based in Raleigh, North Carolina For other uses of this name, see Raleigh. Raleigh (IPA: /ˈrɑli/, ral-ee) is the capital of the State of North Carolina and the county seat of Wake County. , Accipiter has been a pioneer and leading developer of online advertising solutions and services since 1996. With offices worldwide including the U.K., Italy, Scandinavia, and Singapore, Accipiter provides global solutions for over 300 customers in 26 countries. Accipiter executives are respected as industry thought leaders, and strive to develop industry standards through work with organizations such as the Internet Advertising Bureau The Internet Advertising Bureau (IAB) is a UK trade body created in 1997 to promote online advertising. It works across a range of areas, with internal bodies setting standards and best practices for a range of different online marketing techniques. and the Online Publisher's Association. Accipiter offers two ad management solutions: a site-side software solution, AdManager V7, and a hosted, outsourced solution, AdBureau. Accipiter also leads the industry with over five years of experience in implementing behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. technology. For general information, please visit www.accipiter.com. AdBureau is a registered trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated. |
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