Accipiter Adds New Ad Trafficking Customer; Ad Trafficking Service Provides Fisher Communications Complete Outsourced and Customized Solution for Campaign Management Process.

RALEIGH, N.C. -- Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced that it has signed Fisher Communications as an ad trafficking customer. Fisher Communications, a Seattle-based communications and media company, delivers third-party rich media campaigns, Flash, and video, as well as text links and standard image ads. The company was an existing Accipiter AdManager Hosted customer prior to adding ad trafficking services.

"We knew we wanted to outsource ad trafficking, and felt that Accipiter with its knowledge of our product, made the most sense. This decision allows us to streamline all ad operations processes through one company with whom we are already familiar," said Rob Dunlop, vice president of developing media for Fisher Communications. "The migration process has been nearly invisible. We simply began sending trafficking requests to Accipiter and they took over from there."

Increasing demand for online advertising and changing market conditions worldwide have created the need for outsourced ad trafficking services. Some companies have a smaller volume of advertising and cannot justify the added expense of a full-time traffic manager while others simply need expert assistance in managing creatives that require special handling. A number of customers prefer to outsource their ad trafficking needs so they can concentrate more fully on building other aspects of their business, while others need additional support to cover trafficking duties during holidays, vacation, leave, or peak demand.

"We consider ourselves to be an extension of Fisher Communication's team, and our goal was to make the move to using our trafficking services a completely seamless transition for them," said Jeff Wood, Accipiter vice president of sales. "We plan to work closely with Fisher on a site redesign and will implement the system on additional affiliate sites later this summer."

Accipiter's international ad trafficking team is comprised of individuals, each with 5 to 10 years of ad operations experience. The traffickers act as an extension of the client's ad operations staff to provide quick turnaround time and access to a dedicated traffic manager. This outsourced solution alleviates the time and costs involved with hiring, training and managing an in-house ad operations staff, allowing publishers to generate revenue immediately.

All ad trafficking services from Accipiter are custom built around a client's specific needs to ensure that each campaign runs smoothly. The team can manage all ad trafficking activities for any type of rich media such as DHTML, Flash, pop-ups, audio, video, streaming audio and video, and wireless.

About Accipiter

Accipiter has been serving and enriching the online advertising industry since 1996. Web publishers, media networks, and eTailers take advantage of Accipiter's innovative ad management and behavioral targeting solutions to effectively manage their online advertising revenue. Accipiter's established industry experience and substantial investment in technology provides their customers with the very latest in advanced online advertising solutions. Accipiter's technology supports and delivers ads in any emerging rich media format, including RSS feeds, podcasts, blogs, photocasts, mobile, in-game, and streaming audio and video. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter's technology. For more information, please visit www.accipiter.com.

AdManager is a registered trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.