AccessVia and Epson Partner to Demonstrate Retail Display Projection.Business Editors/High-Tech Writers NRF NRF National Retail Federation NRF NATO Response Force NRF National Research Foundation (South Africa) NRF Neighbourhood Renewal Fund (urban renewal funding package in the UK) NRF Nouvelle Revue Française 93rd Annual Convention SEATTLE--(BUSINESS WIRE)--Jan. 9, 2004 AccessVia booth at January NRF EXPO to feature state-of-the-art innovation for point-of-purchase merchandising AccessVia(R), the leading provider of automated sign printing solutions and electronic display technologies for retailers, today announced that it will demonstrate a dynamic customer-facing merchandising technique using Epson's PowerLite projection solution at the National Retail Federation's Convention and EXPO in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , January 11-14. AccessVia solutions allow retailers to extract product information from back-end databases A back-end database is a database that is accessed by users indirectly through an external application rather than by application programming stored within the database itself or by low level manipulation of the data (e.g. through SQL commands). and present it to customers in a variety of formats -- including printed signs and online display such as electronic signs, customer-facing POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale displays, and self-service terminals. The innovative use of Epson's projection technology is another delivery alternative for such data -- one that promises to optimize the potential for full-media impact at the point of purchase. Epson's PowerLite is the first projection system suitable for a fully lighted retail environment with powerful remote update and management capabilities. Its illumination capacity far exceeds that of conventional projectors, so it renders images with a superior level of detail, clarity, and contrast -- even in the brightness of a store aisle. By pairing Epson's projection solutions with its own dynamic retail display solutions, AccessVia will demonstrate how retailers can achieve unprecedented merchandising results. The technologies make possible a range of options for in-store promotions and product advertising. A display may be as simple as a static image of a product projected on a screen above the store aisle, with real-time price and feature information. Or a projection might include animation and an up-to-the-minute scrolling ticker. Even full-motion features are easy to deploy, a technique that visual merchandising Visual merchandising is creating visual displays and arranging merchandise assortments within a store to improve the layout and presentation and to increase traffic and sales. teams say will be especially effective for the end cap and stand-alone displays that retailers use to encourage impulse buying impulse buying n → compra impulsiva and influence brand choices. AccessVia and Epson say that customization and dynamic content set this technology apart from previous iterations of graphic displays. The projection itself can be sized to fit any type of display space, and because the content is drawn from real-time corporate and regional databases, it can be localized and changed instantly. The projection unit is network-ready, so projectors in every store can be controlled remotely from a central location. AccessVia CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Dean A. Sleeper Sleeper Stock in which there is little investor interest but that has significant potential to gain in price once its attractions are recognized. Antithesis of high flyer. said, "Epson has developed a powerful, versatile means for messaging the customer. These projections are simply sensational -- with depth and luminescence luminescence, general term applied to all forms of cool light, i.e., light emitted by sources other than a hot, incandescent body, such as a black body radiator. that people haven't seen before. Combining this kind of visual impact with our advanced data presentation tools creates some phenomenal possibilities. To date we've seen little more than TV ads on plasma screens in the store. There is not a compelling ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). as their hopes are pinned to co-op funding. Our approach is to alter the budget debate by enabling a new generation of in-store signage -- some might say "the mother of all end-caps" -- that results in direct sales lift." "Our projector system, along with the right content, has the power to revolutionize the customer experience," said Bud Weist, VP, SD Group of Epson. "Full-motion graphic content placed directly in the aisles is an enormously persuasive selling strategy, and with the small, affordable PowerLite unit, all kinds of retailers can benefit." "AccessVia's retail display solutions really showcase the potential for multimedia projection," Bud Weist continued. "By offering the ability to present the variable item data in virtually any type of format, AccessVia technology unlocks unlimited potential for the high-impact rendering of the Epson projector solutions. Change the message, change the product data, change the design -- all instantly. That's a formula for truly dynamic signage that will transform the way retailers think about in-store merchandising." AccessVia Web dSignShop(R) was recognized in 2002 and 2003 as a Microsoft(R) Retail Application Developer (RAD (1) (Rapid Application Development) Developing systems incrementally and delivering working pieces every three to four months, rather than waiting until the entire project is programmed before implementing it. ) Award winner. The Microsoft RAD Award highlights the most innovative Microsoft-based software solutions for the retail and supply chain industries. The AccessVia Print solution includes both Web dSignShop and dSIGN to provide clients with accurate and attractive signs, shelf-edge labels, fact tags, coupons, and more. Web dSignShop is designed for retailers who want to use the Internet, an intranet, or an extranet to publish signs using a Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. without installing or maintaining in-store software. dSIGN is built for classic client/server implementations and offers advanced product data delivery and unmatched integration with legacy systems. AccessVia also offers a solution for automated electronic displays, including customer-facing POS displays, self-service terminals, and kiosk applications for price verification, assisted shopping, endless aisle services, and gift registry. AccessVia customers include Bed Bath & Beyond, Kroger, LCBO LCBO Liquor Control Board of Ontario LCBO Logistics Career Broadening Officer (AFMC/USAF) , Petco, Safeway, Staples, SUPERVALU, Target and Walgreens. About Epson Epson offers an extensive array of award-winning image capture and image output products for the consumer, business, photography, and graphic arts graphic arts: see aquatint; drawing; drypoint; engraving; etching; illustration; linoleum block printing; lithography; mezzotint; niello; pastel; poster; silk-screen printing; silhouette; silverpoint; sketch; stencil; woodcut and wood engraving. markets. The company is also a leading supplier of value-added point-of-sale (POS) printers and transaction terminals for the retail market. Founded in 1975, Epson America Inc. is the U.S. affiliate of Japan-based Seiko Epson Seiko Epson Corporation (セイコーエプソン株式会社 Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration, and energy efficiency. Epson America Inc. is headquartered in Long Beach, California Long Beach is a city located in southern Los Angeles County, California, USA, on the Pacific coast. It borders Orange County on its southeast edge. It is about 20 miles (30 km) south of downtown Los Angeles. . About AccessVia With AccessVia solutions, the nation's leading retailers transform the information in their product databases and use it in creative ways to communicate with their customers. AccessVia technologies enable automated consumer messaging, allowing retailers to reach buyers wherever they are. AccessVia systems are built on a flexible architecture that allows retailers to extract data with precision, automate its presentation, and then communicate it artfully to a variety of purchase environments. Fortune 500 companies at over 25,000 stores reach their customers daily with AccessVia solutions. For more information, visit www.AccessVia.com. |
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